B2B, Digg, LinkedIn and Metrics - Social Media Informer

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

AUGUST 17, 2012

LinkedIn: 174 million members. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Qzone: 576 million active users.

Social Networking

Social Networking B2B LinkedIn Tumblr

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2

SM2 Alterian Vocus Social Media

How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. LinkedIn – 78%. Facebook – 87%.

Report

Report Social Media B2B Newsvine

2011 Social Media Marketing Trends

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Metrics will mature. Share this on LinkedIn. Facebook added more than 150 million new users in 2010. So what’s next? . Share this on Bebo.

Trends

Trends Social Media Marketing Technorati

The Social Media ROI Debate

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI

ROI Social Media Vocus Metrics

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Share this on LinkedIn. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Alltop

Alltop Tips Hubspot Directory

Seven Ways to Use Social Media for Business

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media

Social Media Research ROI Technorati

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on LinkedIn. A free service for setting up, promoting and hosting Twitter chats.

Tools

Tools Social Media Lithium Sysomos

My Contribution at PaulWriter.com

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action.

Web 2.0

Web 2.0 Startup Metrics FeedBurner

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. For more information you can read his blog and visit his company’s website Iffort.

Facebook

Facebook Web 2.0 Startup Applications

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. LinkedIn, Facebook). Discussion forums.

B2B

B2B Social Media Marketing Microblogging

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.

Social Media

Social Media Tools Tips ROI

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Metrics and reporting. Many include at least the most popular blogs as well.

Tools

Tools Social Media Sysomos Vocus

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.

Marketing

Marketing SEO Journal Engineering

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report

Report Social Media B2B GPS

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. million followers”).

Statistics

Statistics Research Social Media B2B

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

JANUARY 3, 2011

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. by MarketingSherpa.

Tips

Tips Sysomos SEO WordPress

Best Internet Marketing Blog Posts of 2007 Â» Techipedia | Tamar.

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. I can tell you that finding these articles isn’t easy!

Marketing

Marketing StumbleUpon SEO Reputation

20+ Cool Social Media and Web Tools

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. 5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox.

Tools

Tools Social Media Radian6 CoTweet

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

JANUARY 5, 2011

11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. SEO: Strategy.

Marketing

Marketing Affiliate marketing Small Business SEO

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. What percentage of Fortune 100 companies are on Twitter?

Research

Research Social Media B2B Statistics

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Social Media

Social Media Tools Strategy Tips

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

If you’re looking to establish a professional relationship with someone, consider LinkedIn. LinkedIn is still seen as the more professional of the two. Then, you use that number as a success metric for influence. Perhaps this individual lost sight that LinkedIn is a professional network and not a spam facilitator.

Handbook

Handbook Social Media Web 2.0 StumbleUpon

Social Media Informer

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

Four Ways to Measure Social Media Marketing Results

Trending Sources

How Marketers are Using Social Media for Business: New Report

2011 Social Media Marketing Trends

The Social Media ROI Debate

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Seven Ways to Use Social Media for Business

31+ of the Coolest Social Media, Search and Web Tools of 2010

My Contribution at PaulWriter.com

3 Ways to Analyze Facebook Fan Page Traffic «

Measuring the Impact of Social Media in B2B Marketing

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

9 Criteria for Selecting a Social Media Monitoring Tool

Best Internet Marketing Posts of 2009

Five Social Media Marketing Reports and Guides Worth Checking Out

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Best Business Blogging Guides and Tips of 2010

Best Internet Marketing Blog Posts of 2007 Â» Techipedia | Tamar.

20+ Cool Social Media and Web Tools

Best Internet Marketing Posts of 2010

Best Social Media Stats and Market Research of 2010 (So Far)

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

The Ultimate Social Media Etiquette Handbook

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