Buzz Marketing for Technology

OCTOBER 6, 2010

Facebook also overtook Google in page views just recently. In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? When you find disgruntled customers airing their grievances in public – for example, in online reviews of your company’s products or services – jump in and try to make it right, said Jantsch. Post on Google Buzz. By Erika Penzer Kerekes.

B2B 101

B2B Marketing Small Business Technorati 101

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. For Example – Avaya should be part of any Business Communications conversations on the web because that is what we do. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this to a friend? Share this on Facebook.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Webbiquity SMM

AUGUST 9, 2010

No automated sentiment tracking tool is perfect (for example, “It sucks having a cold but NyQuil is helping&# may be tagged as a negative brand reference for Vicks because of the way that sentence started). Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Also, keep in mind that search is no longer just Google. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Example: “Old Rule: Good Bloggers Keep Posts Short…Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. Post on Google Buzz. It was riveting.

Alltop 148

Alltop Tips Hubspot Directory 148

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Does Google offer a unique value for reciprocal links ? Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic. Looking for some link love?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Post on Google Buzz. But not in social media. Share this on Bebo. Share this on del.icio.us.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

AUGUST 23, 2010

For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. This video highlights several Social Media ROI examples along with other effective Social Media Strategies.&#

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Post on Google Buzz. LinkedIn Tips and Best Practices. Share this on Bebo.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

It might also be a good idea to have clear examples from previous examples of your work that you can show them, with solid stats, visual tools and information, so you have something concrete to back up the points you’re trying to make. If you ask me ‘do you do B2B marketing?’

Brands 236

Brands Handbook MySpace Construction 236

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) Facebook & India IS THE WEBSITE DEAD?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. The social side is interesting when it comes up in B2B or B2C. Google Bookmarks. clearspace.

Communities 117

Communities Groups Groups Social Media 117

Myrland Marketing

APRIL 6, 2010

For example, if you are a corporate lawyer, than a site like LinkedIN is a great fit. You’ve provided even more examples of the varied needs and solutions that are completely dependent on one’s practice. I also add more geeky sites like Delicious, Yahoo buzz, reddit, Slideshare, and maybe digg or even flickr.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. It’s hard to overstate the impact of Facebook. How to target Facebook wall posts to specific fans by Socialbrite.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing and Social Media. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

MAY 28, 2010

If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur. In fact, are you surprised that Google now takes advantage of this in the form of social search ?

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Rebekah Radice

APRIL 30, 2017

We’re going to take those phrases and head over to Google Keyword Planner. For example, take the phrase “weight management.” That’s where Google predictive results come in. As soon as you begin to type, Google will predict what you’re looking for. The competitiveness of those keywords.

Domain Name 144

Domain Name How To WordPress Meme 144

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. See the 10,000 Cents art project as example of how one can leverage Amazons crowdsourcing service. For starters, just google 99Designs and Pixish and youll see it isnt so.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Why Banning Social Media Often Backfires by Mashable.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic. Polaris. ** 5 Stars. This is the site for you.

Tools 188

Tools Social Media Radian6 CoTweet 188

ProBlogger

JULY 11, 2012

This guest post is by Heather Baker of the B2B PR Blog. When I launched my first blog, the B2B Guide to Social Media , in 2010, my strategy for building its readership relied heavily on blind faith. Firstly, it covers a niche (B2B PR rather than PR in general). Here’s how I did it. This got an additional 46 visitors.

B2B 41

B2B StumbleUpon Research Analytics 41

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. The difference is that it’s virtual.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 21, 2010

[link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] link] Crushing the Myth of B2B Social Media [.] It was FREAKY. link] Jason Baer Thanks so much.

Social Media 167

Social Media Strategy Consultant Conference 167

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Paul Chaney reveals the “unwritten&# rules for earning influence on Twitter, for example: “Don’t Follow Just to Pitch. Post on Google Buzz. Related Post.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

OCTOBER 5, 2010

Example: “1. Tad Chef covers the best practices for SEO with Twitter: how to rank in search with your profile and tweets, get found in Twitter search, make your tweets spread virally and capitalize on Google real-time search. Post on Google Buzz. Focus On The Sexually Active. Think of a retweet as an STD. Let’s do crabs.

Tools 207

Tools Twitter Tips Statistics 207

Rebekah Radice

APRIL 30, 2017

We’re going to take those phrases and head over to Google Keyword Planner. For example, take the phrase “weight management.” That’s where Google predictive results come in. As soon as you begin to type, Google will predict what you’re looking for. The competitiveness of those keywords.

Domain Name 60

Domain Name How To WordPress Meme 60

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. More than any other social site on the web, with Digg you have to participate in all aspects of the site. Digg, however, is really hard to “game.&#

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). 4=wicked smart!

Social Media 153

Social Media ScoutLabs Company Consultant 153

Techipedia: Tamar Weinberg

APRIL 14, 2010

For example, your website, without a doubt, needs SEO. I’ve represented clients online and have suggested that they open a support ticket for the technical team to investigate, as an example, and they get disappointed that I can’t do the troubleshooting for them. There’s a lot more to marketing than just being social.

Social Media 267

Social Media SEO Blogger Communities 267