Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. These include: Create Quality Leads – Get a clear view of your B2B space and gain intel about your leads to clinch the advantage.

Marketing 98

Marketing Metrics B2B Software 98

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Top features: A complete overview of your company page with key metrics. Top features: Track and compare your engagement metrics from month to month. Top features: Top line metrics on your LinkedIn page performance.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

FEBRUARY 14, 2023

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. His efforts show what’s possible when you take a chance and hit post—not just for Salesloft, but for other B2B sales leaders, too.

Authentication 91

Authentication Examples Class Team 91

Sprout Social

NOVEMBER 23, 2022

LinkedIn advocacy metrics. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Request a demo. Tip 6: Onboard and train employees.

LinkedIn 112

LinkedIn Tips Curation Training 112

Sprout Social

NOVEMBER 1, 2021

A recent study with B2B decision-makers on their perception of thought leadership found that 89% of them say it has enhanced their perceptions of an organization. Let’s explore additional metrics that help you track the performance of employee advocacy. Establishes thought leadership. Organic engagement.

Training 123

Training Study Metrics Social Media 123

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands.

Strategy 130

Strategy Brands Hubspot Survey 130

Sprout Social

MARCH 21, 2017

This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software). They carefully evaluate your offerings (and those of your competitors). Trying to spread awareness on Facebook?

Social Media 105

Social Media Marketing How To Metrics 105

Hootsuite

MAY 16, 2022

However, don’t think you need to stick to typical work hours if you’re advertising B2B. Engagement metrics are nothing new when it comes to how the Facebook algorithm decides what to show users. Cost per click (CPC) Facebook ad cost metrics. Cost per like Facebook ad cost metrics. Request a Demo. Your location.

Cost 94

Cost CPC Facebook HootSuite 94

Sprout Social

SEPTEMBER 30, 2022

Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We For example, Chili Piper uses an optional prompt after people fill out their demo requests that asks, “How did you hear about us?” You get the idea,” he explains.

Tips 132

Tips Authentication LinkedIn Groups 132

Unmetric

JUNE 11, 2019

The tool offers a daily email update on the top line metrics of content that best resonated with your audience. It also allows you to create brand new insights by mashing metrics from different apps. Cyfe has access to your brand’s historical data to help you customize compelling reports with real-time metrics. Request a demo.

Analytics 125

Analytics Tools Social Media Curation 125

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. The metrics on offer are extremely basic, but the visualizations are clean and accessible. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. The metrics on offer are extremely basic, but the visualizations are clean and accessible. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pixlee

FEBRUARY 19, 2018

Covering a wide range of topics including Strategy, Innovation, Content, Insights, Customer Behavior, Leadership, Metrics, and more, with world class speakers, every session is designed and planned so that attendees walk away from this marketing conference with actionable insights. Marketing Profs B2B Forum. November 13-16, 2018.

Conference 41

Conference Marketing B2B Class 41

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Oktopost

JANUARY 17, 2024

Tracking metrics and proving ROI from demand generation has been historically tricky. Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time. These metrics help you establish whether your audience is engaged and how much they know about your brand.

Metrics 62

Metrics Cost Hubspot Analytics 62

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. ” In those situations, I prefer using correlation studies to try to demonstrate social media’s value to the organization.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. Mvpgrow Mvpgrow is a B2B marketing agency specializing in digital marketing for growth. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? In B2B especially, customers are likely to be on a retainer or may make regular purchases. Another key metric in determining brand awareness can be found through social listening: share of voice. Limited time offers.

Social Media 118

Social Media How To Metrics B2B 118

SalesChoice

SEPTEMBER 6, 2016

Our thesis is B2B sales professionals are under siege. As more data is analyzed with deeper learning ALGOs, B2B sales will forever be integrated with advance signals. Less than 31% of a sales rep’s time is spent selling to customers, a drop from 41% in 2011 (Accenture, Age of Distraction Research, 2016). Are you ready?

Patterns 20

Patterns Analytics B2B Data 20

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. 67% of organizations rely on lead generation as the singular metric of their content’s success. Why Is Lead Nurturing Essential for B2B Marketers? In part, this is because of the longer sales cycle endemic to B2B.

B2B 165

B2B ROI Campaign Buy 165

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

Strategy 98

Strategy Marketing Case Study How To 98

Oktopost

OCTOBER 23, 2023

If you’re one of the 94% of B2B marketers who rank Account-Based Marketing (ABM) as one of your most important marketing efforts, creating a lead-scoring model that accounts for multiple inbound and outbound touchpoints is particularly critical. If you want to take your reach to the next level, employee advocacy can be a game-changer.

How To 62

How To Team Campaign System 62

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. If you want to try our social listening solution, reach out to us for a personalized demo. Request a demo Customer service Sprout’s social media customer service solution goes beyond responding to comments.

HootSuite 109

HootSuite Brands Price Collaboration 109

Hootsuite

AUGUST 6, 2021

Your social team might be great at creating eye-catching content, but would they get stuck if asked what metrics matter most on each platform ? I worked at a fashion agency repping talent, turned it into “influencer marketing”, made social a priority, and landed my first job in B2B as a SMM, within about 4.5/5 Request a Demo.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Convince & Convert

AUGUST 19, 2010

DM me and I'll get you a demo. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into. TomMartin [link] jaybaer You'll like Compendium. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Oktopost

MARCH 28, 2022

Custom demo. B2B Midsize-Enterprise. Advanced Metrics. Advanced Metrics : Does the platform offer basic reporting and analytics? 1) Hootsuite Alternative for B2B Business: Oktopost. Oktopost is primarily marketed as a social engagement suite for B2B organizations. (out of 10). Pinterest. + app extensions.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Keyhole.co

JANUARY 17, 2023

In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Oktopost Oktopost is a social media scheduling tool that focuses on the B2B industry, helping big businesses manage their online presence in a way that really engages their audience. Pricing: MeetEdgar’s plans start at $29.99

Social Media 52

Social Media Tools Price Social Media Management 52

Oktopost

MAY 10, 2022

Metrics like impressions, engagement per post, and number of unique authors (vs. Want to learn more about how social listening can boost your B2B brand? Book a demo with Oktopost today! . In the Oktopost screenshot below, the pie chart simply shows the percentage of mentions generated by four major brands in the same niche.

Data 62

Data Strategy Social Media Trends 62

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. No Metrics, No Budget.

Social Media 60

Social Media ROI B2B Metrics 60

Keyhole.co

FEBRUARY 13, 2022

In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand. REQUEST A FREE DEMO. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Price: Contact NetBase for a demo.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

JULY 10, 2019

Start a free trial to try it out for yourself, or schedule a demo to learn more about our Instagram features. B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side. Defining your Instagram marketing goals and purpose on the platform.

Instagram 109

Instagram Strategy How To Marketing 109

Convince & Convert

MARCH 18, 2016

Each and every episode of Marketing Marvels, this very show, includes an overview and then a quick demo of cutting-edge marketing technology that I personally believe in and endorse and use and recommend. We’re going to show you a demo of that, it’s pretty slick. Plus we’ll have questions and answers, some from me.

Marketing 60

Marketing Content eBook Joomla 60