Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

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B2B Brands LinkedIn Groups 171

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? The Definitive Guide to Social Engagement Data Inside of Marketo. Episode Summary.

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Data Engagement Hubspot B2B 174

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

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B2B Video Strategy Marketing 111

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

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Questions Banking Insurance HootSuite 104

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. These are definite and distinct actions.

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B2B Conversation Social Media Strategy 100

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What is your budget for this project?

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B2B How To Data Process 135

Social Media Marketing

JULY 22, 2016

Now, the question may arise in your mind that how to achieve a great brand on the internet? So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. How to become financially independent?

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Social Networking B2B Brands Skills 60

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. I can tell you answering any of these questions requires some soul searching. It’s brutal at the B2B level. Now snap B2B on top of that. A home run in B2B social media from an engagement standpoint for some companies might be 1%.

Social Media 164

Social Media B2B Metrics Analytics 164

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. The definition of a BI platform is taking any type of business question and applying it to your data to find an answer.

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B2B Metrics Report Data 105

Webbiquity SMM

APRIL 13, 2021

There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. But they are definitely worth pondering. ” — Margaret Mollloy.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Ask questions about the data that focus on company objectives. By the end of the show, you will be rethinking how you approach marketing and will have a clear definition of what an insight is, and what it most certainly is not. Catch all episodes here. Episode Summary.

Engagement 131

Engagement Training Apple Conference 131

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Waxing UnLyrical

SEPTEMBER 5, 2019

It’s most definitely a No.1 Next question … Does Your Business Have a Vascular System? Adam Kraus, a digital marketer, forges the collision of data and creativity into effective B2B marketing solutions. The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood.

Strategy 150

Strategy System B2B Organization 150

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. While there’s definitely an argument to be made for brand awareness, are these the right customers for your business? The answer to this question, like pretty much every other worthwhile question in today’s world, is “it depends.”.

Social Media 107

Social Media B2B Engineering SEO 107

Oktopost

DECEMBER 13, 2020

Both views are right; however, focusing together on answering a few questions (below) and finding alignment on these when planning lead generation efforts, will ensure the success of finding the right leads that fit the ideal client profile (ICP) and have the needed insight that will indicate the sales readiness of the leads.

Engagement 87

Engagement Social Media B2B Team 87

Pam Moore

OCTOBER 6, 2016

In episode 155 of the Social Zoom Factor Podcast we dug into the definition of thought leadership, the benefits and foundational strategies. When establishing thought leadership, the question shouldn't be how can I get more Twitter followers. If you answer no to this question, would you like to be? How can you change thought?

Social Media 167

Social Media How To B2B Authentication 167

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The Biggest Question. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

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Report Social Media B2B Newsvine 191

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

MARCH 15, 2018

Another cool thing about PostPlanner is that it allows you to engage your audience with interesting status updates, questions, fill-in-the-blank updates, and all kinds of other types of social media updates: Agorapulse. Overall, a very good tool—but, because I tweet a lot more, I definitely prefer one that offers queue categories.

Social Media 234

Social Media Tools Software Curation 234

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Oktopost

DECEMBER 13, 2020

Covid has been a huge transition for the B2B marketing world. Megan advises her clients “whatever content piece we decide to write about should be answering a pain, a challenge, or a question”, which is why we must know who we’re speaking to. Styling and Structuring Our Content.

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Construction Marketing Authentication B2B 118

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Found answers to questions 32% faster. FOUND the ROI of Social Media for B2B Marketers! Never is that more true than at budget time.

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Social Media Jive ROI Press Release 198

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? 5 Questions to Determine Your Dominant Social Channel(s) If you’re not sure where to start, ask yourself these questions: Where is your target buyer? Where is your competition?

How To 167

How To B2B Social Networking Apple 167

Pam Moore

OCTOBER 8, 2020

If you answered yes, you definitely landed on the right blog post today! Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). What is a customer profile for b2b. Audience Marketing in a Nutshell . 3 Steps for Audience Marketing Success.

Template 78

Template Templates How To Training 78

Webbiquity SMM

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? As are, getting more granular, experts in developing b2b buyer personas, like Ardath Albee and Tony Zambito.

Social Media 100

Social Media Marketing B2B List 100

Social Media Strategies Summit

JUNE 24, 2022

But first, let’s start with a definition. One of the most effective tactics is to simply ask people a question, just like MADE.COM does here: View this post on Instagram. How to Create A Linkedin Strategy for B2B Brands. What Are Instagram Reels? Image source. Want to get people talking? A post shared by MADE.COM (@madedotcom).

Examples 166

Examples Instagram Brands Transportation 166

Buzz Marketing for Technology

AUGUST 5, 2014

Now, if you have ever been on a Social Media Today webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists. Many of the questions from our audience revolved around topics such as: How to handle the legal issues of using photos from customers?

Eventful 100

Eventful UGC Marketing B2B 100

Convince & Convert

AUGUST 8, 2019

AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: how big is that impact, and how are brands supposed to measure it? That was in 2012, when messengers were less popular.

Brands 152

Brands Analytics Consultant Data 152

Audiense

MARCH 1, 2018

Answers questions like: what’s my most valuable customer? Answers questions like: what’s the best path to an action? Social Data sits somewhere in the middle of tactical and strategic, helping build enough hypotheses to continue developing your consumer or acquisition strategy, for both B2B and B2C. customer value).

Data 94

Data Groups Groups B2B 94

Pam Moore

SEPTEMBER 26, 2019

In episode 155 of the Social Zoom Factor Podcast we dug into the definition of thought leadership, the benefits and foundational strategies. When establishing thought leadership, the question shouldn't be how can I get more Twitter followers. . If you answer no to this question, would you like to be?

Brands 60

Brands How To B2B Training 60

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework.

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AJAX SEO Engineering Metrics 194

MegaBytee

FEBRUARY 2, 2021

You definitely can. We are here with the three strategies that successfully improve B2B lead quality to help any lead generation campaign. You will definitely receive more volume of bounce rates if your forms are not up to the mark. Now, don’t you ever ask– “what is PPC?”– Three terrific strategies.

Strategy 52

Strategy Overview Campaign Google 52

Visually SM

AUGUST 19, 2020

However, you wouldn’t believe how many times the question we proposed above is asked to marketers. As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. To get straight to the point: yes, it does.

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Social Media Brands Reddit Platform 130

Buffer Social

JANUARY 18, 2024

I didn’t end up as a content writer at Buffer because of LinkedIn (that was down to a fun Instagram post , interestingly enough), but I definitely found it valuable in my job search. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

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LinkedIn Review Badge Analytics 88

Sprout Social

SEPTEMBER 22, 2021

Let’s kick things off with a quick definition. These platforms give users a place to ask questions or get updates directly from a storefront. For example, Zendesk integrates with Shopify so merchants can put their customers’ questions and concerns into context. What is conversational commerce, anyway?

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Conversation Loyalty Policies Examples 87