Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Resources mentioned: In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Marketo. Catch all episodes here.

Data 118

Data Engagement Hubspot B2B 118

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. This is very common in the B2B marketing and sales funnel. Here’s how to build one. What is the lead qualification process?

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B2B How To Data Process 135

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Hot topics of this episode include: How to leverage social data for better engagement.

Data 174

Data Engagement Hubspot B2B 174

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. In fact, those that can make it just halfway through the course can sometimes advance to the next round, based simply on how difficult the course can be. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser.

B2B 100

B2B Conversation Social Media Strategy 100

Oktopost

JULY 6, 2023

Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful. For that, your team will need to utilize the best B2B social publishing tools in order to remain adaptable. Embrace Automation Social media puts a lot of demand on marketing teams.

Publishing 62

Publishing Social Media How To B2B 62

Webbiquity SMM

FEBRUARY 14, 2020

Your social media activity will definitely impact the way a prospective employer looks at you. The post How to Showcase Your Social Media Skills and Land Your Dream Job appeared first on B2B Marketing Blog | Webbiquity.

Skills 165

Skills Social Media Social Media Management How To 165

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Social Media Marketing

JULY 22, 2016

Now, the question may arise in your mind that how to achieve a great brand on the internet? How to become financially independent? So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing.

Social Networking 60

Social Networking B2B Brands Skills 60

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. Have you heard of audience marketing but not sure what it is, how to develop an audience first marketing strategy or how to use it to grow you business? What is a customer profile for b2b.

Template 78

Template Templates How To Training 78

Pam Moore

OCTOBER 6, 2016

In episode 155 of the Social Zoom Factor Podcast we dug into the definition of thought leadership, the benefits and foundational strategies. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to Subscribe to Social Zoom Factor Podcast .

Social Media 167

Social Media How To B2B Authentication 167

Visually SM

OCTOBER 29, 2020

How to build a social media strategy for your brand? For instance, a social media strategy requires the definition of your goals. Everyone will know how to approach the user, answer their doubts, and what kind of content to publish. How to build a social media strategy for your brand? What is a social media strategy?

Social Media 130

Social Media Engagement Strategy How To 130

Ignite Social Media

FEBRUARY 13, 2020

No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. The post How to get More Email Signups with Instagram Marketing appeared first on Ignite Social Media Agency.

Instagram 157

Instagram Marketing How To Collaboration 157

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. The Truth About How Content Converts. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2.

B2B 60

B2B Education Content Marketing 60

Sprout Social

OCTOBER 10, 2019

For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. How to Advertise on LinkedIn.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. ” — Margaret Mollloy.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Pam Moore

SEPTEMBER 26, 2019

In episode 155 of the Social Zoom Factor Podcast we dug into the definition of thought leadership, the benefits and foundational strategies. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to Subscribe to Social Zoom Factor Podcast .

Brands 60

Brands How To B2B Training 60

Sprout Social

MAY 5, 2021

Let’s kick things off with a quick definition. Again, the average B2B buyer’s journey is growing longer. How-to videos. How to achieve sales and marketing alignment effectively. This post Sales enablement and marketing: How to support your reps with data originally appeared on Sprout Social.

Data 117

Data Marketing How To Collaboration 117

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Learn how to work confidently with data. By the end of the show, you will be rethinking how you approach marketing and will have a clear definition of what an insight is, and what it most certainly is not. Catch all episodes here. Episode Summary.

Engagement 131

Engagement Training Apple Conference 131

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

How To 167

How To B2B Social Networking Apple 167

Pam Moore

SEPTEMBER 18, 2017

They are definitely not the same. It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Do you know how your content directly supports your business goals? Do you know how to inspire your audience to take action?

Content 162

Content Training How To ROI 162

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Speaking of the University of Georgia , the institution definitely knows how to tell a great story. Notice how they point to ASU’s Mindfulness Center Instagram page to provide students with more resources.

Types 118

Types Instagram Brands Collaboration 118

Techipedia: Tamar Weinberg

JANUARY 11, 2012

See How to Hire Your SEO Partner from November. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Pam Moore

MARCH 7, 2023

Here is the thing… your brand definitely has a personality regardless if you have thought about it, planned it or not. Learn how to unleash your brand's soul and create a personality that emotionally connects. Does your brand have a personality? Here are some resources to get you started.

Authentication 78

Authentication eBook Brands B2B 78

Social Media Strategies Summit

FEBRUARY 24, 2021

The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Here’s how to do it. The result? Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Pam Moore

MARCH 7, 2023

Here is the thing… your brand definitely has a personality regardless if you have thought about it, planned it or not. Learn how to unleash your brand's soul and create a personality that emotionally connects. Does your brand have a personality? Here are some resources to get you started.

Authentication 78

Authentication eBook Brands B2B 78

Likeable

SEPTEMBER 3, 2019

This might seem counterintuitive, and it definitely won’t work in all cases, but it actually is possible to plan real-time content ahead of time. B2B companies can hop on the real-time content train too! Plan ahead. Who says you have to be a brand with a “fun” product (like snacks or movies) to participate in real-time content?

Content 65

Content Meme How To Trends 65

Later

MAY 27, 2020

NEW EPISODE: How to Make $1000 with a New Online Business This Month ? ? I want to break down how you — yes, YOU — can make $1000 in one month.? ? The post How to Promote Your Podcast on Instagram appeared first on Later Blog. View this post on Instagram. Like This Post?

Instagram 84

Instagram How To Feed Feedly 84

Waxing UnLyrical

SEPTEMBER 5, 2019

It’s most definitely a No.1 For ideas to further improve your company’s internal communications, check out Imaginasium’s article How to Create an Effective Internal Communication Strategy & Plan with 13 Best Practices. The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood.

Strategy 150

Strategy System B2B Organization 150

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Weakness: Where might your business be lacking? The good news?

Analysis 87

Analysis Social Media ROI How To 87

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. What Successful People Do With The First Hour Of Their Work Day – How much does the first hour of every day matter?

Mashup 117

Mashup Resources How To Remix 117

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 107

Social Media B2B Engineering SEO 107

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Social Media Strategies Summit

JUNE 24, 2022

But first, let’s start with a definition. How to Use Reels for Instagram: 10 Real-World Examples. Realizing this, the Red Cross created an Instagram Reels post advising Americans hit with boil-water advisories on how to treat tap water: View this post on Instagram. How to Create A Linkedin Strategy for B2B Brands.

Examples 166

Examples Instagram Brands Transportation 166

Convince & Convert

FEBRUARY 15, 2013

That and the great work that she does with Intel – which I think is definitely worth following whether you’re a B2B or a B2C company, simply because they really make the story more than themselves. She just published her book, Think Like Zuck. It’s an amazing book and a great read.

Activities 130

Activities Tumblr How To Fashion 130

Oktopost

DECEMBER 13, 2020

A VP Sales is a true sales leader who knows how to ignite a fire to invigorate sales managers to drive results. 72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information. Promoting the company’s products and services.

Engagement 87

Engagement Social Media B2B Team 87