Four Ways to Measure Social Media Marketing Results
Webbiquity SMM
AUGUST 9, 2010
Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.
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