Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. You can increase customer loyalty.

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Engagement Social Media How To Hubspot 156

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Conversation Review Marketing How To 136

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

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Content B2B Hubspot Marketing 110

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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Writtent Blog

APRIL 1, 2014

An estimated 88% of brands today are using social media for marketing. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Percentage of Curated vs. Original Content. Prepare to Curate.

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Social Media Strategy Tips Curation 98

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Besides, LinkedIn groups can help you build trust and loyalty in your industry – as there are ample opportunities for getting into meaningful interactions with your audience.

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LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Besides, LinkedIn groups can help you build trust and loyalty in your industry – as there are ample opportunities for getting into meaningful interactions with your audience.

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LinkedIn CPM CPC Hashtag 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

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Analytics Social Media Tools Price 179

Writtent Blog

MAY 17, 2013

I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. Curate, reuse and produce evergreen content!

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Content Journal B2B Loyalty 87

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. Customer Service IS the New Marketing.

Posterous 60

Posterous Case Study Buy Research 60

Sprout Social

MARCH 8, 2019

Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Here’s a good example of curated reviews for Blue Apron. Monitoring your comment section and notifications can actually help you breed brand loyalty. Also, monitor industry and product-specific subreddit.

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Reddit Tumblr YouTube Review 99

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. We curate our feeds and, for the most part, decide who will get that free and regular access to us. After all, influencer marketing is not without its risks.

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Social Media Marketing B2B Banking 118

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

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B2B Survey ROI Metrics 144

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So from there I joined the B2B tech world.

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Sports Communities Brands Company 52

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Guest post by Brad Richardson. Build Brand Awareness.

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Social Media Marketing B2B Loyalty 194

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level.

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Software Communities Forums Hubspot 62

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

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Content How To Marketing Template 111

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. This marketing practice is called employee advocacy. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees.

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Hashtag B2B Policies Authentication 131

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace.

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Social Media Management Social Media Tools ROI 62

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. With the immense engagement potential, a newly implemented Instagram algorithm and more users joining every day, knowing the best times to post to Instagram could mean all the difference in your marketing strategy. Noon and 5 p.m.

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Social Media Instagram LinkedIn Social Networking 40

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience.

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Content Marketing B2B Case Study 117

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

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B2B Sentiment SEO Klout 164

Pixlee

SEPTEMBER 27, 2021

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . That’s why many businesses turn to video testimonials in their marketing efforts. Understand the Full Scope of your Video Content.

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Video UGC How To Chemicals 52

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

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B2B Company Social Media Marketing 52

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. After their annual user conference, Influitive , a leading advocate marketing platform, personally reached out to every attendee to gather in-depth feedback and learn how they can provide even more value. Highlight specific moments or insights they shared.

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Eventful Survey Loyalty Authentication 91

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

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B2B Content Case Study Marketing 125

Hootsuite

APRIL 14, 2021

However, as marketers, we tend to cling to the safe, the tried and the market-tested. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. R/GA pushes the limits of ‘boring’ B2B. B2B marketers rejoice.

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Social Media Management Social Media HootSuite Template 133

Webbiquity SMM

NOVEMBER 1, 2016

All of this means that there is a lot of potential for B2B and B2C interaction. Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Understand Your Target Market. Don’t forget to curate content from your followers. Image source: GoodFreePhotos.com.

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Instagram Strategy Hashtag Marketing 100

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. A new Pew Research study shows only 8% of U.S.

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Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

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Twitter B2B Crowdsourcing Hubspot 196

Devumi

SEPTEMBER 12, 2014

It will show up in their Timeline as the Twitter timeline is what they call a user curated Newsfeed, where Facebook has one that is heavily controlled by algorithms. This user curated Timeline is generally used in a real time context, allowing you to speak with your followers right now. Facebook vs. Twitter: Who’s the real winner?

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Twitter Brands Facebook Comparison 79

Viper Chill

APRIL 26, 2010

Not only that, but they’ve helped shape the way that marketers utilise these services and they teach how to do it in an honest, ethical manner. Facebook can be a great opportunity for social media marketing, especially if you engage fans on a Fan Page. Pay a submission marketer to get your stuff on the front page.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Five Tips to Make Company Blogs Worth Reading by Marketing Profs. 5 of the Most Important Content & Social Media Tips For A Successful Business Blog by TopRank Online Marketing Blog. Futurity , TED and NPR ).

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Resources Tips Syndication SEO 195

Social Media Strategies Summit

NOVEMBER 12, 2020

Here are some effective strategies to use social media for small business marketing to stand out in the local market. It’s better to choose the platform your customers use rather than spreading your marketing resources too thin. Choose the Right Platforms. However, that advice has evolved over the years.

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Small Business Social Media Strategy Flipboard 233

Buffer Social

JULY 21, 2016

Even fewer B2B companies are on Snapchat. It’s normal to feel a little intimidated by the app’s unfiltered format, yet that authenticity and spontaneity actually make Snapchat a prime marketing opportunity. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

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Types Social Media Content Brands 40

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

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