Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

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Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' is the epicenter of life.

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Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it.

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Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

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Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

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Pam Moore

SEPTEMBER 26, 2019

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Many marketers and business leaders jumping onto the social web want to establish themselves as a leader without much thought. You will reap what you sow. .

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Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

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Writtent Blog

JUNE 25, 2013

The only thing quicker than Google’s capacity for crawling and indexing content is Twitter, one of the world’s fastest-moving social media networks. Even if you’re not currently using HootSuite to manage your brand’s social media presence, the app’s automated keyword stream is a powerful content creation tool.

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Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

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Sprout Social

DECEMBER 9, 2020

In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. .

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Kikolani

JULY 5, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Social Media / Social Networking.

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Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. I remember meeting Chris Brogan for the first time. And CC Chapman. And of course, Ann.

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Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. This could lead to podcast promotion with clips, event-centric playlist promotion and tagging to further expand your brand’s reach. Spotify adds new Facebook sharing option.

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Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

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Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. Schedule posts strategically: Use a social media scheduling platform like Keyhole to schedule your posts at optimal times when your target audience is most active. This ensures maximum visibility and engagement.

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Hootsuite

MAY 11, 2023

Discuss how different cultures celebrate a particular event If you have a global audience, this is another great YouTube video idea for beginners. Show how various cultures celebrate the same event differently. Make a list video Curate videos with lists to captivate viewers and boost engagement on YouTube.

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Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

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Oktopost

AUGUST 8, 2023

The same is true of social media. For B2B brands looking to maximize quality lead conversions and diversify their digital presence beyond the traditional marketing avenues, social media publishing holds as much promise as a diamond mine.

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Writtent Blog

SEPTEMBER 20, 2013

The idea is a lot to mull over, so we’ve curated some more fabulous lessons to help you reach the next level: 1. You think your B2B company’s product or services are boring? Content Marketing Events' It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals.

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Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

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Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. And that, is just the tip of the iceberg.

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Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. And that, is just the tip of the iceberg.

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Education LinkedIn B2B Banking 40

Oktopost

MARCH 9, 2020

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. For some of your leads, social is the channel that drove and influenced the opportunity, for many others – a place to research and evaluate your offerings way before starting a conversation with a salesperson.

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Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

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Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot.

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Convince & Convert

JUNE 29, 2010

In a sea of “me too&# books about social media, Cognitive Surplus stands out as about so much more. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? Who we are. Who we want to be. link] jaybaer No question.

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Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well. When it comes to social media advertising , Facebook is known as the top dog.

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Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

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Oktopost

JULY 24, 2023

On paper, social media looks great for your digital marketing. It’s like the ultimate networking event – a non-stop hive of activity and cutting-edge conversation where you can rub shoulders with customers and leads, and create large communities comprising your ideal customer. So, that’s what you shouldn’t do.

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Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Don’t choose social networks based on what’s newest.

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Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. There’s much more to content than a social media post or a blog entry on your website. For example, B2B trends in social media are constantly changing.

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Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

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Oktopost

NOVEMBER 1, 2022

While social media marketing has its own popularity and has yielded results for companies, SMS marketing is equally effective, given it has a four times higher open rate than emails. Imagine the impact it can have if you combine SMS marketing with social media campaigns. billion social media users worldwide in July 2022.

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Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Bill Boorman runs a series of groups called Tru Events.

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