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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. Their download rates improved 300%.

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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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Fetching Friday – 21 Marketing Links

Kikolani

12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Search Engines / SEO.

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Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!

Pam Moore

Are you sick and tired of spinning your digital marketing and social media wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Why quality really matters in all facets of content creation and curation. How to Subscribe to Social Zoom Factor Podcast

ROI 60
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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

BlissPR is all B2B, and heavily blog-focused. Experienced content marketers don’t “do” search engine optimization. Twitter is perhaps the best option, as agencies can do some valuable content curation there if they resist the temptation to make all posts inwardly focused. Same with MLT Creative.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Organic social media.