Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

B2B 263

B2B Social Networking Research Marketing 263

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. We’d love to hear about them!

B2B 230

B2B Communities Facebook How To 230

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. They are challenged daily on how to build, curate and maintain a brand.

B2B 62

B2B Marketing Training Skills 62

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 92

B2B Engineering Social Media Privacy 92

Oktopost

JANUARY 8, 2024

We’ve curated a collection of Recommended Dashboards—pre-created, finely tuned, and ready to go. Just like navigating the complex world of B2B social media measurement, we’ve made customizing your homepage a breeze. Read on to discover how you can tailor your Oktopost Homepage to your unique needs and preferences.

Data 126

Data One Spot Collaboration Overview 126

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 155

B2B Questions Content Repository 155

Webbiquity SMM

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Content aggregation and curation will become increasingly popular as a way to give everyone what they want. For more on this topic, check out Automated Filtering vs Human-Powered Curation from Tony Karrer.

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Aggregator B2B Paper.li Content 187

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. In other words, we curate the content, but don’t own it. Posts on both sites are categorized by subject.

B2B 155

B2B Features Social Media Aggregator 155

Convince & Convert

OCTOBER 8, 2021

We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. Look for influencers who would interest your ideal customer.

Influencer 163

Influencer Marketing B2B Authentication 163

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” To get the most out of your content, look at what other B2B buyers are using for distribution. More than 75% of B2B buyers prefer to use recommendations from their professional network. Prospect referrals.

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Metrics B2B Software Analytics 136

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. You can also curate informative content for them and add your insights. This will not only solidify your brand voice but build community engagement as well.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. 4: Curate content and create copy.

LinkedIn 111

LinkedIn Tips Curation Training 111

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Other than Facebook, LinkedIn and Twitter are the most important social networks for B2B marketers, and are effective at driving web traffic.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program? Follow the 6-3-1 rule.

Trends 70

Trends B2B LinkedIn Training 70

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Social Media Management 62

Oktopost

AUGUST 23, 2020

The conversation centers around CMOs building, curating and maintaining a brand with a focus on messaging. You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Key Take-Aways from Sarah Whipp: Focus on Company Goals.

B2B 124

B2B Curation ROI Organization 124

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. In this context, it was said matter of factly.

Loyalty 226

Loyalty B2B Metrics Curation 226

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' is the epicenter of life.

Press Release 182

Press Release B2B Curation Consultant 182

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them. LinkedIn is the right fit for many brands.

LinkedIn 104

LinkedIn Influencer Brands B2B 104

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. through curation, writing, publishing, sharing, and recycling.

Content 201

Content Marketing B2B Journal 201

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

DECEMBER 13, 2018

Curate your content thoughtfully with your audience in mind, and tag others—customers, partners, industry thought leaders—as appropriate. The post Four Easy Ways To Improve Your LinkedIn Company Page appeared first on B2B Marketing Blog | Webbiquity. Build a career page.

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LinkedIn Company Comparison Meme 179

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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Comparison SEO Curation Domain Name 146

Oktopost

JUNE 15, 2023

It’s the key to identifying influencers Chances are, you know the big names in your industry – a handful of prominent names that have risen through the ranks on social media to represent major B2B influencers. But those major B2B influencers are only the tip of the iceberg.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy Marketing B2B Hotels 125

Webbiquity SMM

MARCH 15, 2018

As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. appeared first on B2B Marketing Blog | Webbiquity. Perfect if : you want to boost your social influence and engagement.

Social Media 234

Social Media Tools Software Curation 234

Unmetric

JUNE 11, 2019

Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. They offer additional solutions that help you track and manage your workflow and curate content. By analyzing conversations, brands can curate content that best resonates with their audience. Zoho Social.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

APRIL 29, 2020

Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., One-third of your posts share curated content from industry thought leaders. EST. For B2C brands, post Monday to Wednesday, 12 p.m. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. To learn more about how you can maximize content curation , check out this video. The key here is to follow up and demonstrate the outcome.

Engagement 157

Engagement Social Media How To Hubspot 157

Oktopost

AUGUST 4, 2020

So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! I had a whole campaign dedicated to curated content to see which content topics in the industry may resonate best with our audience.

LinkedIn 138

LinkedIn Curation B2B Industry 138

agora pulse

DECEMBER 26, 2016

Carved up by social media channel, Anurag Mehra curates around 20 articles for your perusal and clickthrough folly. Cleverly written and curated by James Prideaux, this weekly posts provides three synopses of top developments in social media that week. The Best Social Media Roundup Posts of the Year. Optimize Marketing. FreshBooks.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing B2B 226

Webbiquity SMM

JUNE 1, 2021

From discount offers to content, curate every experience for an individual audience. The post Seven Essential Digital Marketing Tips for 2021 (And Beyond) appeared first on B2B Marketing Blog | Webbiquity. Create exclusivity: Having rich audience data means nothing if you can’t transform that into actionable insights.

Tips 352

Tips Marketing Privacy Influencer 352

Buffer Social

NOVEMBER 12, 2021

The answer for LinkedIn—especially for companies in B2B or career-related industries—is a resounding yes. According to the Content Marketing Institute , LinkedIn is the top paid and organic channel for B2B businesses. That LinkedIn Live has since been viewed almost 30,000 times.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75