Hootsuite

JUNE 11, 2020

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Non-skippable in-stream ads (including bumper ads).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? Quick Links.

B2B 152

B2B Tips Twitter Marketing 152

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Poking around the audiences and pixel setups, most experienced marketers won’t find the limitations intuitive. So what’s a performance marketer to do? Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Platform 224

Platform Facebook CPM CPC 224

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. The lower the cost, the better.

Organization 101

Organization LinkedIn Strategy Social Media 101

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts. LinkedIn’s pricing model is based on the CPC and CPM. You can target people by job titles, company size, and interests.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts. LinkedIn’s pricing model is based on the CPC and CPM. You can target people by job titles, company size, and interests.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. Next, we’ll delve into the actual LinkedIn advertising platform.

LinkedIn 94

LinkedIn How To Real Estate Advertising 94

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 165

Social Media Strategy Alltop ROI 165

ProBlogger

DECEMBER 3, 2012

Each brand will have its own marketing calendar of activity, with the budgets normally planned two to three months before the live date. CPM: Cost per thousand impressions served. At a $15 CPM, 100,000 impressions would only generate $1,500. And the returns on performance-based agreements are typically a fraction of a CPM buy.

CPM 41

CPM Proposal Price Press Release 41

Buzz Marketing for Technology

FEBRUARY 23, 2011

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. So little did we know in the quiet of an evening in November just 2 days before Thanksgiving, Facebook gave marketers something really to be thankful for on Thanksgiving!

CPM 252

CPM Facebook ROI Metrics 252

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. Generally LinkedIn is more geared toward B2B than B2C. CPC/CPM Advertising.

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. Generally LinkedIn is more geared toward B2B than B2C. CPC/CPM Advertising.

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Little Web Giants

JANUARY 29, 2015

This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. The result is this Social Media Marketing Guide, the prior blogpost from the guide was about Facebook, to see it click here. Generally LinkedIn is more geared toward B2B than B2C. CPC/CPM Advertising.

LinkedIn 28

LinkedIn Social Media CPM CPC 28

Sprout Social

JULY 26, 2019

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. B2B – Business to business.

Social Media 112

Social Media Software CPM CPC 112

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Ignite Social Media

DECEMBER 18, 2020

Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. The app also allows influencers to post across multiple platforms, which the company says will make the CPM lower than any other influencer purchase to date. Influencers on Triller.

CPM 161

CPM Brands Remix Influencer 161

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. B2B industry professionals list lack of budget (59%) as their biggest obstacle. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing.

Advertising 215

Advertising Facebook Marketing B2B 215