Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. The second caveat to B2B video marketing is ROI.

B2B 111

B2B Video Strategy Marketing 111

Oktopost

FEBRUARY 28, 2022

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Once you’ve built up a strong brand, you’ll have lower recruiting costs, and you’ll be able to connect with more productive employees relative to your competitors. ?

Company 136

Company B2B Brands How To 136

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above.

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Run customer surveys and benchmark them against your social listening data. Guest post by Mehdi Hussen.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JANUARY 26, 2023

Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Discount 127

Discount Marketing How To B2B 127

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JULY 6, 2022

Incorporating social media intelligence will give you the edge you need to generate revenue, discover potential cost savings and reduce your risk. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Here are five benefits execs want to see.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Freshsales by Freshworks. Automation Ahead.

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Total the cost of customer interactions to set a better social media budget. These offer qualitative insights into the buying process.

Examples 104

Examples Template Templates How To 104

Webbiquity SMM

DECEMBER 12, 2018

Some are genuinely willing to make a purchase or find out more about your company; others want to make money online fast reviewing your product/website or to taking your survey; still, others want to compare your products with those of other companies. In reality, no two people interacting with your business in any way are entirely alike.

Trends 166

Trends Marketing Influencer B2B 166

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!

Social Media 198

Social Media Jive ROI Press Release 198

The Realtime Report

NOVEMBER 12, 2021

It is more cost-effective and beneficial to keep your existing customers rather than getting new ones consistently. A general rule of thumb for B2B is minimal clutter. There are several ways to get information, including running surveys, following up with your following on social media, or following your email unsubscribe rate.

Marketing 91

Marketing Startup SEO Applications 91

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Webbiquity SMM

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. …But Facebook Means Consumer Marketing.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

The Realtime Report

JUNE 21, 2019

It costs 7 times more to acquire a new customer than it does to retain an existing one. To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Customer Satisfaction (CSAT).

Metrics 79

Metrics Aggregator Price Loyalty 79

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. At the micro level, there’s stronger engagement, better costs, and tons of opportunities. Take this stat from the Trust Baromter survey. But it’s well worth your attention.

Influencer 75

Influencer Strategy Marketing Survey 75

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 119

Social Media NGO ROI Research 119

Convince & Convert

MARCH 8, 2012

A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? Forrester’s consulting division did a survey of over 100 V.P. Eric: Yeah. Jay: So we will see what happens. level professionals , including 12 CEOs, CMOs, VPs, you kind of get the whole deal.

Company 120

Company Instagram B2B Survey 120

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. What are Personality Insights?

Content 90

Content Sample Samples Sentiment 90

Hootsuite

NOVEMBER 25, 2015

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. This compares to 42.5 percent for search ads, and 41.7

Advertising 112

Advertising Social Media List Statistics 112

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Keyhole offers a free-of-cost trial version. This tactic can make the giveaway a massive success while building relationships.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

MARCH 11, 2016

At any rate, these are the five: Application Benefits: Product/service costs less, easier to use, greater durability, etc. In B2B, this can be done by accompanying sales reps in the field, making initial sales presentations, follow-up presentations, and routine customer service calls. Get personal.

Conversation 60

Conversation Brands B2B Meeting 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Also, 70% said that the increased cost of paid media is a major factor and 41% said it has declined in performance.

Case Study 40

Case Study B2B Project ROI 40

Sprout Social

JANUARY 25, 2022

According to the Sprout Social Index, Edition XVII: Accelerate , 47% of surveyed customers believe that offering strong customer service on social media makes a brand stand out. Total up the cost of customer interactions so you can set a better social media budget. Use these pain points to create content.

Examples 92

Examples Template Templates How To 92

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

ROI 140

ROI Social Media Social CRM Survey 140

Kikolani

JULY 19, 2016

In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Projectors?

Eventful 60

Eventful Wikimedia Survey B2B 60

Kikolani

JULY 19, 2016

In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Projectors?

Eventful 60

Eventful Wikimedia Survey B2B 60

Sprout Social

APRIL 13, 2017

This is especially true in B2B marketing , where many of the top influencers are consultants who make their living from charging for their time and ideas. The biggest advantage is the number of business leads we’ve been able to generate at zero cost. There always needs to be something in it for the influencer.

Influencer 100

Influencer Social Media Nielsen Collaboration 100