Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. While B2B marketers have access to all the help they need, many still commit critical mistakes that compromise the success of their marketing efforts. Of the many B2B blunders marketers make, this one is one of the most severe.

B2B 75

B2B Marketing Engineering Campaign 75

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. Let’s let the statistics speak for themselves.

B2B 111

B2B Video Strategy Marketing 111

Webbiquity SMM

MAY 16, 2011

megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 21: Online costs per lead are lower. HubSpot last week released the Marketing Data Box , a 3.4

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. This may be just a statistical hiccup or it may be due to the continuing economic slump. Stumble upon something good?

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Image credit: Carla Zanoni. ” Not gonna happen. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Image credit: Carla Zanoni. ” Not gonna happen. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

NOVEMBER 25, 2015

Social media advertising usage statistics. Here we are, about to unleash a slew of social media advertising statistics, and we choose to start with this one? Sorry to temporarily kill your buzz, but this statistic is important for framing the rest of this conversation. percent global increase on spending for social media ads.

Advertising 112

Advertising Social Media List Statistics 112

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Webbiquity SMM

JUNE 20, 2019

By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost. Your prospective clients are already on LinkedIn. Assist in talent acquisition.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. The statistics are disheartening.

Eventful 145

Eventful Social Media Badge Hashtag 145

The Realtime Report

JUNE 21, 2019

Behold these eye-opening statistics: 87% of customers share positive experiences. It costs 7 times more to acquire a new customer than it does to retain an existing one. Just how important is it to “wow” customers these days? 86% of customers gladly pay more for a better brand experience.

Metrics 79

Metrics Aggregator Price Loyalty 79

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. LinkedIn usage statistics 7.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. But what platforms are best for financial services?

Platform 84

Platform Social Media Insurance Education 84

Hootsuite

MARCH 9, 2020

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. LinkedIn user statistics. This is not news for B2B brands, but B2C brands might take note, too. LinkedIn usage statistics.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Keyhole.co

MARCH 4, 2023

But if you want to understand influencer marketing and influencer marketing ROI, you have to understand influencer marketing statistics first. It goes without saying that understanding the impact an influencer has on your engagement and conversions is the only way you can determine if the campaign costs are justified.

ROI 52

ROI Influencer Marketing Campaign 52

Convince & Convert

MAY 19, 2016

Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Statistics show that whitepapers are the best way to further differentiate your brand and keep customers’ attention at this stage of your sales funnel. Competitor and Pricing Comparison. Do not let them down.

Drupal 96

Drupal Content Case Study Statistics 96

Writtent Blog

APRIL 24, 2013

The most-common tags on the network are business, market, trends, research, social media, and statistics. If your B2B brand is seeking ways to get your content in front of more B2B decision makers, adding Slideshare to your social media strategy may be part of the solution. It Will Help You Win a New Audience.

Social Media 91

Social Media Strategy B2B Tourism 91

Sprout Social

MARCH 21, 2017

This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software). Then you’d better watch your impressions and engagement statistics. Trying to spread awareness on Facebook?

Social Media 106

Social Media Marketing How To Metrics 106

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

Social Media 149

Social Media B2B Strategy Consultant 149

Writtent Blog

MAY 26, 2014

Now look at some SEO statistics to get the full picture. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x B2C (business to consumer) companies see a 59% increase in traffic once they grow their blog repertoire from 100 articles to 200.

SEO 97

SEO Hubspot Press Release Engineering 97

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Strategy Statistics Metrics 117

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

JANUARY 24, 2011

12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don’t Cost A Dime by MediaPost Online Media Daily. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). For small businesses, they are primarily relying on low-cost sales channels, telemarking, online engagement etc.,

B2B 22

B2B Analytics Data Patterns 22

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Is there anything better than a real-life content marketing success story? I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Social Media Strategies Summit

NOVEMBER 28, 2022

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Create a Pixel directly in the back end of Facebook to ensure the platform tracks your ad performance and cost per link. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

JUNE 17, 2010

But at what cost? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. There are various statistics on the failure rate of new product launches ranging from 50% to 75%. Marketing is not only about messaging.

Social Media 123

Social Media Social CRM Strategy Consultant 123