Webbiquity SMM

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. Social media managers earn less than most of their marketing peers; $73,568 overall, compared to SEO mangers ($89,687), content marketing managers ($98,809), or digital marketing managers ($109,757). ” On the other hand, the job security is pretty good.

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. While B2B marketers have access to all the help they need, many still commit critical mistakes that compromise the success of their marketing efforts. Of the many B2B blunders marketers make, this one is one of the most severe.

B2B 75

B2B Marketing Engineering Campaign 75

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Reduces Marketing Costs. Differentiates Your Offering.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. It seems intrusive.

B2B 109

B2B Content Marketing Syndication 109

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 of all U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

Webbiquity SMM

OCTOBER 22, 2021

This will boost your SEO ranking, making it easy for your prospects to find you. Social media is a huge marketing channel that helps you reach a wider audience at an affordable cost compared to traditional modes of advertising. Or choose high-volume but less competitive keyword phrases and optimize your content for those.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Develop Strong SEO Practices. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Develop Strong SEO Practices. How is Brand Visibility Measured?

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

APRIL 20, 2021

SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Changes like this, and the growing sophistication of Google Search, have had a considerable impact on how website SEO works. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Here’s a closer look at why you should be using SEO and blog content writing as a marketing strategy and how leveraging them can be beneficial. Have you heard the term?

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. He delved deep into how the use of AI revolutionized his company’s SEO strategy. The AI Revolution On my way to DC, curiosity got the best of me.

Content 78

Content Marketing B2B SEO 78

The Realtime Report

NOVEMBER 12, 2021

Considering SEO As Low-Priority. As a startup, spending time on your SEO is paramount. So, you should optimize your images, use keyword implementation, and create a content strategy when prioritizing SEO. Also, always include SEO in your training content and marketing videos. Let’s get started! Disregarding Social Media.

Marketing 91

Marketing Startup SEO Applications 91

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Improves SEO Influencers increase your brand’s online presence by sending high-quality external links to your website and contributing to social SEO. Here are five benefits execs want to see.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Convince & Convert

APRIL 4, 2016

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. I have seen this happen time and time again.

SEO 60

SEO How To Campaign ROI 60

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Waxing UnLyrical

AUGUST 4, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Why: The practice of creating useful information to generate demand and attract an audience of buyers is one of the highest impact/lowest cost approaches to digital marketing a business can take.

Analytics 188

Analytics Consultant Flickr B2B 188

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. Lower costs and increased revenue – a perfect combination!

Social Media 230

Social Media Jive Marketing B2B 230

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. Really take the time to understand who these people are, what the cost per lead is, and how much we invested in that channel. It’s because social media is the third-largest engagement channel just after email and website.

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Business Development – Automated business development relies on email marketing, social marketing, SEO, and content marketing. Did You Know?

Marketing 98

Marketing Metrics B2B Software 98

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Lower costs, more revenue – a perfect combination!

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

APRIL 27, 2010

The next three most common benefits noted–increased traffic and email subscribers, new business partnerships and help with SEO–are also more measures of exposure than tangible financial return. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs.

Report 191

Report Social Media B2B Newsvine 191

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What marketer couldn’t benefit from a proven, cost-effective, streamlined process? . A good example is optimizing your website to be mobile-friendly or upgrading its SEO.

Strategy 144

Strategy Metrics Process B2B 144

Techipedia: Tamar Weinberg

JANUARY 11, 2012

See How to Hire Your SEO Partner from November. Writers need to understand SEO copywriting and have the ability to write in a conversational and engaging style. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices.

Social Media 168

Social Media How To Marketing Syndication 168

Keyhole.co

MARCH 11, 2024

Consider the SEO aspects of your page to improve visibility in LinkedIn search results. Additionally, SocialBee serves as a cost-efficient option, providing users with an AI-powered Copilot and post generator. Enhancing page visibility through SEO optimization of their page, making it more discoverable.

Template 52

Template Templates Analytics LinkedIn 52

Buzz Marketing for Technology

APRIL 10, 2013

There’s the notion that things like SEO, PPC, affiliate marketing and the like are far more important than increasing shopping cart sizes, decreasing abandonment, upselling and cross selling. It’s an ever-evolving practice that reaches miles beyond SEO, ad targeting and landing page optimization. After all, no visitors, no sales.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230