article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The compounding effect of our SEO, blogging and social media activity allowed us to launch Press Release Grader with a bang even though it was minimal effort.

article thumbnail

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

If you’re concerned about social media cost justification, you’re not along. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Lower costs, more revenue – a perfect combination!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement.

Storify 216
article thumbnail

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Use news releases for exposure, not backlinks. Many offer pay-per-click or even pay-per-conversion options, so costs and results are controllable.

Directory 196
article thumbnail

10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But GE didn’t just make an announcement or issue a press release. These demographics make LinkedIn an enticing and important channel for brands.

Class 100
article thumbnail

SEO & Blogging = a Match Made in Heaven?

Writtent Blog

Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x Every high-quality guest post you write, press release you distribute, and forum thread you create conveys to prospects that you are an expert in your field. Generate Sales Leads.

SEO 97
article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Here are 20 ideas. Answer questions in your blog posts. . •

ROI 191