Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

B2B 62

B2B Marketing Metrics Adwords 62

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 101

Examples Template Templates How To 101

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. What part of sales do sales automation tools actually automate?

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 107

Team Hubspot Marketing SMS 107

Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Get started with customer journey map templates. And with the support of social media market research , they also help brands in other ways. Generates marketing campaign ideas. What is customer journey mapping?

Examples 90

Examples Template Templates How To 90

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. If you want to make sure that your CSV is formatted correctly you can download the LinkedIn Account Targeting template.

Software 107

Software LinkedIn Content management systems How To 107

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Webbiquity SMM

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Oktopost

DECEMBER 13, 2022

Employee advocacy posts help your business, but how do you convince your employees to take the time to craft marketing content? Remember that employee advocacy is outside the job description of most employees — even those who work in marketing or growth. Employee advocacy demands time from your employees. Employee bonding events.

Team 62

Team Education Training Eventful 62

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. The complexity of today’s marketing environment has made marketing automation platforms and other marketing software solutions essential for companies of all sizes.

B2B 112

B2B Software Marketing Price 112

Convince & Convert

JUNE 17, 2013

On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you can effectively market to them. This is where a simple customer profile template comes into play. How Customer Profiling Can Increase Sales.

How To 167

How To Sample Samples Template 167

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI. The only thing blogging costs you: your time.

Small Business 60

Small Business Hubspot Proposal SEO 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 204

Brands NoFollow Marketing How To 204

Hootsuite

MAY 11, 2023

Bonus: Download a free pack of 3 fully customizable YouTube video description templates. For example, you could explain the basics of the stock market. Provide tips on what to consider when deciding which type of business to start, how to research and market a new venture, and any other applicable info.

YouTube 103

YouTube Video Film Sports 103

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Consider running ads in “Q5” as costs are lower after December 25th – beginning of January.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

MARCH 15, 2023

LinkedIn automation is a topic of some debate in social marketing spheres. But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campaigns. Cost: Free 5. The short answer is, it depends.

LinkedIn 97

LinkedIn Tools HootSuite Cost 97

The Realtime Report

APRIL 28, 2022

Email Marketing vs. SMS: Which to choose for business in 2022? Marketers rushed to move on to subsequent technological developments from radio to the Internet. Companies can enter the market exclusively through electronic media or use a combination of marketing tools to reach a wide target audience. Disadvantages.

SMS 167

SMS Marketing Notification Construction 167

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. Working with a studio is much more cost-effective than assembling a comparable in-house team.

Content 62

Content B2B Case Study Price 62

ProBlogger

DECEMBER 3, 2012

Each brand will have its own marketing calendar of activity, with the budgets normally planned two to three months before the live date. Put this together in a short proposal, clearly highlighting your audience, readership numbers and a breakdown of costs. CPM: Cost per thousand impressions served. Know the planning cycle.

CPM 41

CPM Proposal Price Press Release 41

Ignite Social Media

JUNE 30, 2021

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. Snapchat has an impressive suite of targeting capabilities available that many marketers aren’t taking advantage of. Strengths: B2B Targeting & Insight Tag.

Strategy 144

Strategy Reddit Advertising B2B 144

Oktopost

FEBRUARY 18, 2021

There is, however, one arena where memes have proven they are more than just throwaway gags — marketing. If you want your buyers to notice and positively remember you, memes can be a valuable part of your social media marketing strategy. Why use memes for marketing? What is meme marketing? Because people love them.

Meme 116

Meme Social Media Tools Template 116

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Create original artwork, photo collages, apply shapes and effects (such as vintage photo aging), and design holiday cards from a collection of templates and stickers. ” — Marketing Insider Group.

Tools 185

Tools Sample Samples Price 185

Keyhole.co

JANUARY 17, 2023

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy. Also, having a single multi-solution tool will help you reduce costs. All in one platform. Pricing: MeetEdgar’s plans start at $29.99

Social Media 52

Social Media Tools Price Social Media Management 52

Hootsuite

FEBRUARY 24, 2022

By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. Use our free cross-platform campaign template to ensure you’re starting off strong. LinkedIn: B2B-focused marketing campaigns and brand building.

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Estimated cost per view. Get the free template now!

Metrics 144

Metrics Platform Video HootSuite 144

Pixlee

SEPTEMBER 27, 2021

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . That’s why many businesses turn to video testimonials in their marketing efforts. Work with Influencers in Your Niche.

Video 52

Video UGC How To Chemicals 52

Sprout Social

APRIL 10, 2019

Sure, you might have a marketing funnel that attracts and converts customers directly from social media. For example, B2B companies should most definitely be tuned into LinkedIn which is responsible for approximately 80% of B2B leads on social media. Why is it so hard to find an email marketing tool with transparent pricing?”.

How To 95

How To Sentiment Price B2B 95

Kikolani

JANUARY 16, 2011

It does require a different type of coding skill (if you are used to just modifying templates with PHP, you will also have to learn the hooks system). We blog about content marketing and social media (very broad topics and very widely covered). Question: Any recommendations for fine tuning your blog’s focus?

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers. They set you up with the right industry data to make smart marketing decisions.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals. Pricing ranges from $99 – $199 per month.

Analytics 52

Analytics Social Media Tools Price 52

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. For webinars, you have to request pricing based on your requirements.

Conference 60

Conference Price Hosting Meeting 60