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Direct Marketing Observations

B2B

Cost

Marketing

The Social Customer

Direct Marketing Observations

NOVEMBER 2, 2010

You think marketer’s lives are rough, try being the customer. B2B Customers: You used to have a few vendors that competed for your dollars, the agencies were simply creatives and technology vendors simply did technology. Marketing was marketing and technology was, well, technology and never did the two meet.

B2B

B2B Patterns Comparison Compete

10 social sites to start your year off with

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece. 5) Tamar Weinberg is a star.

Flash Mob

Flash Mob Sites URL API

Direct Marketing Observations

The Social Customer

10 social sites to start your year off with

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