Buzz Marketing for Technology

JANUARY 3, 2018

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

ROI 87

ROI Marketing Fashion Real Estate 87

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Lower costs, more revenue – a perfect combination! FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). which cost a Best Buy employee his job for posting it. Hear me out …. But I don’t care either.

iPhone 218

iPhone Brands Apple Microsoft 218

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. Failing to actually sell goods on the site can cost brands the effort, the dollars, and the brand equity that they devoted to attracting all that traffic.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Webster is a frequent keynote speaker on behavioral targeting, profitable and effective email marketing, and cross-channel marketing programs. He holds a BSEE from Carnegie Mellon University.

Case Study 100

Case Study B2B Software Cost 100

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it.

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

NOVEMBER 3, 2008

The Internet has eliminated the barriers of geography, cost and time. TV certainly isn't working for the creation of new consumer or B2B brands. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. But what is missing from these crowds are leaders.

Social Networking 100

Social Networking B2B Cost Brands 100

Buzz Marketing for Technology

DECEMBER 12, 2012

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. We all make mistakes. However, when your. Related posts brought to you by Yet Another Related Posts Plugin.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). The social side is interesting when it comes up in B2B or B2C. Emergence Marketing.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers?

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

OCTOBER 6, 2008

For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. I took the B2B Magazine report and pulled out some data points. What it looks like is these few top B2B firms are spending about.2%

B2B 100

B2B Company Compete Cost 100

Buzz Marketing for Technology

FEBRUARY 23, 2011

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. So little did we know in the quiet of an evening in November just 2 days before Thanksgiving, Facebook gave marketers something really to be thankful for on Thanksgiving!

CPM 252

CPM Facebook ROI Metrics 252

Buzz Marketing for Technology

MARCH 23, 2010

The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Why not use Social Media to delight your customers.

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

JULY 22, 2015

PD: How often is poor data the downfall of a marketing campaign? CRM and marketing automation are merely vessels, it is the data they contain that is the true treasure. PD: What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? I hope you enjoy! Data is foundational.

Applications 100

Applications Data B2B Cost 100

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Hubspot 140

Hubspot StumbleUpon Digg Reddit 140

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Hubspot 109

Hubspot B2B Cost System 109

Buzz Marketing for Technology

JUNE 27, 2008

A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Chris, I found the first section immediately valuable, especially the links to Yahoo Site Explorer, CrazyEgg, and Summize - not only for personal branding but for web marketing in general. I head up marketing there.).

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 27, 2008

The only disappointing fact is that still other companies are not taking note - they are still outsourcing, purely for cost reasons. Yeah… I love the post in concept, and while it presents a dreamy future, the market itself is still unsure as to how we can redirect the massive ship that is a corporation. I believe you are right.

Cymfony 113

Cymfony Badge Skills Comments 113