Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Everything in life, business, marketing, and social media has an opportunity cost. 2 half-time employees at average of $3,333/month each + 40% overhead factor = $9,333 per month in direct labor costs.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Everything in life, business, marketing, and social media has an opportunity cost. 2 half-time employees at average of $3,333/month each + 40% overhead factor = $9,333 per month in direct labor costs.

Social Media 165

Social Media Strategy Alltop ROI 165

Convince & Convert

APRIL 13, 2015

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. She was asked to expand it into a 2500-word article for the HBR Magazine. In the beginning, her business was pounding the pavement meeting with clients for her marketing strategy consulting business. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Laurel Papworth

AUGUST 7, 2016

We prefer to advertise through TV and magazines. A Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. He does content marketing: top tips to save petrol usage, how to check the water thingie in the radiator thingie. What do you think?

Social Media 40

Social Media B2B Consultant Proposal 40

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Account based marketing is all about creating a hyper targeted audience and then engaging that audience across various and diverse channels. Consider your classic ABM campaign.

B2B 59

B2B Advertising Examples Hosting 59

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

OCTOBER 6, 2008

For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. I took the B2B Magazine report and pulled out some data points. How much should you spend each year on media?

B2B 100

B2B Company Compete Cost 100

Convince & Convert

NOVEMBER 28, 2010

Eventually, every company is going to have to think of itself as a TV station and a magazine. While content of any type can help your company (provided it’s search optimized well), the best content marketing programs are based on engaging content that makes you think, laugh, share, or all three. Starts December 3.

Content 117

Content Marketing B2B Case Study 117

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Is your social media program about asking, … [link] #marketing [link] Evo Terra Is Your Social Strategy Proactive or Reactive? Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Kikolani

JANUARY 16, 2011

We blog about content marketing and social media (very broad topics and very widely covered). Answer: I started with banner ads from affiliate marketing products to fill the space and added an advertiser’s page on my blog (you can see it here – [link] ). Do you think the cost is worth the benefit?

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

Writtent Blog

MAY 29, 2013

It’s no secret that content marketers don’t always get the best rap. In a recent satire on Huffington Post, marketer Keith Blanchard stated their “writing is exclusively consumed by other content marketers.” The field has exploded, and 90% of companies are currently using custom content for marketing purposes.

Strategy 87

Strategy Content Marketing Statistics 87

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

JANUARY 3, 2011

Avoid common mistakes that can cost you traffic and goodwill? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. 35 Ways to Market Your Blog by Junta42. Is blog marketing dead or just growing up? How to Make an Awesome Corporate Blog by Entrepreneur Magazine. Produce more stylish and readable content?

Tips 176

Tips Sysomos SEO WordPress 176

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 318

B2B Influencer Social Media BuzzStream 318

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

The Way of the Web

OCTOBER 7, 2011

Even now traditional media companies are still struggling and battling to make the transition to the web, whether newspapers, magazines, radio or television, and they’re all still behind where they should be. It makes for interesting reading – the relationship between Robin Miller and David Arculus for example.

Paper.li 40

Paper.li MySpace Flipboard Company 40

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. Would it work as a marketing and/or presentation device?

iPad 136

iPad Content iPhone Wireless 136

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). BtoB Magazine ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Oktopost

JUNE 5, 2019

Should I use inbound marketing or outbound marketing? Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. What is Outbound Marketing?

Marketing 116

Marketing How To Sentiment B2B 116

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. B2b vendors? B2B Infographics ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). BtoB Magazine ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

MARCH 9, 2010

And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? link] Nisha Pawar There are many niche markets and social media out there. Are you treating social media like a checklist?A

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Develop a professional summary statement that effectively summarizes experience in marketing and communications. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. 10 Principles for B2B Sales by Better Closer. by Cultivating Your Customers.

Social Media 200

Social Media Tools Strategy Tips 200