Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. You can accomplish that by hosting conferences. Strategy 9: Time Management.

B2B 95

B2B Strategy Marketing Conference 95

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

B2B 189

B2B Case Study Telecommunications Study 189

Sprout Social

JANUARY 26, 2023

Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Discount 126

Discount Marketing How To B2B 126

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

Ignite Social Media

APRIL 18, 2018

During this webinar, our experts will host a 45 minute discussion, followed by Q&A on the following: How chatbots have evolved and what opportunities they provide marketers. Best in class examples of chatbots from a variety of B2C and B2B brands. Cost and maintenance to consider before getting started.

Strategy 94

Strategy How To Class Upcoming 94

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. Lower costs and increased revenue – a perfect combination!

Social Media 230

Social Media Jive Marketing B2B 230

Webbiquity SMM

JUNE 20, 2019

By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost. Consider hosting professional headshots for your company twice a year. Assist in talent acquisition.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Its simple format makes it perfect for hosting competitions across multiple platforms, and it’s an easy way to grow your social following and drive event attendance.

Eventful 145

Eventful Social Media Badge Hashtag 145

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Engagement 118

Engagement B2B Data Social Media 118

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Lower costs, more revenue – a perfect combination!

Social Media 198

Social Media Jive ROI Press Release 198

Convince & Convert

JULY 26, 2011

Thus, blogging presents a serious opportunity cost to the company. What do those hours cost the company in salary? What do those hours cost the company in overhead and benefits? Take your monthly salary costs figure ($1405) and multiply it by your company’s standard overhead calculation.

ROI 153

ROI Cost Hosting Analytics 153

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Step 8: Host a LinkedIn Live to engage with your followers. One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Step 5: Create a Career Page to attract quality job applicants.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Step 8: Host a LinkedIn Live to engage with your followers. One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Step 5: Create a Career Page to attract quality job applicants.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MAY 9, 2023

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. Keyhole offers a free-of-cost trial version. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

MARCH 8, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? Social Pros Transcript For Your Reading Enjoyment. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

MARCH 25, 2012

Everything in life, business, marketing, and social media has an opportunity cost. All the minutes you spend on social media are minutes you could be spending on something else, and even if your full-time job is social media, there are labor and overhead costs associated with your participation. B2B or B2C. Effort IS expense.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Everything in life, business, marketing, and social media has an opportunity cost. All the minutes you spend on social media are minutes you could be spending on something else, and even if your full-time job is social media, there are labor and overhead costs associated with your participation. B2B or B2C. Effort IS expense.

Social Media 165

Social Media Strategy Alltop ROI 165

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. The cost of creating banner ads, television, outdoor, etc. Third, it’s relatively inexpensive to deploy.

ROI 60

ROI Influencer Nielsen Marketing 60

Webbiquity SMM

JANUARY 24, 2011

A free service for setting up, promoting and hosting Twitter chats. Runawre’s TestDrive® suite of services provides software developers with marketing tools and a hosted interactive online demo environment that allows customers to evaluate real software in their web browser, complete with tutorials and detailed usage reporting.

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Buffer Social

JULY 11, 2023

A website is where content should be hosted, and social media channels are where they’re distributed. After trialing a few paid products,  I built my own on Airtable as a more cost-friendly option. ” So if you’re serious about building a creator business, you’ll need a website eventually.

Startup 61

Startup Applications System Wiki 61

Convince & Convert

FEBRUARY 12, 2012

The opportunity costs are significant, which is what we’ll explore in this post. BlissPR is all B2B, and heavily blog-focused. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour). Note that is true cost, NOT opportunity cost. Same with MLT Creative.

Content 129

Content Marketing Cost Metrics 129

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. For more information, you can visit their website www.paulwriter.com.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Kikolani

JULY 19, 2016

In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Host Games.

Eventful 60

Eventful Wikimedia Survey B2B 60

Kikolani

JULY 19, 2016

In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Host Games.

Eventful 60

Eventful Wikimedia Survey B2B 60

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Create a video about thrifting and secondhand shopping Thrifting and secondhand shopping can be great ways to find unique items at a fraction of the cost.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Responsible party for setting it up right? Not enough.

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Social Media Strategies Summit

NOVEMBER 28, 2022

Create a Pixel directly in the back end of Facebook to ensure the platform tracks your ad performance and cost per link. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. 2- How much do Quora ads cost? Why do you need to be on Quora today?

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Writtent Blog

DECEMBER 6, 2023

Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Host a class.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son. And that’s just it. All rights reserved.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

APRIL 25, 2016

Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present. How Active Rehab Protocols Reduce Post-Operative Recovery Time.

Engagement 60

Engagement Case Study Tips Discount 60