Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. It’s easy to see that we are witnessing a golden age of online, digital-only events. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Remember conferences and meetups?! What are webinars?

B2B 98

B2B Platform Price Software 98

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 21: Online costs per lead are lower.

B2B 150

B2B Data Smart Phone Hubspot 150

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279

B2B Marketing Mobile Reputation 279

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 125

Discount Marketing How To B2B 125

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. With this in mind, I wanted to share some of my observations and takeaways from the event. Perhaps more so than ever.

Content 78

Content Marketing B2B SEO 78

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, that is not the only reason manufacturing brands should adopt digital marketing.

B2B 136

B2B Marketing Construction Committee 136

Oktopost

FEBRUARY 28, 2022

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees.

Company 136

Company B2B Brands How To 136

Oktopost

JANUARY 9, 2018

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size.

Eventful 88

Eventful ROI B2B Travel 88

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Why do you need a Paid Media Plan in Digital Marketing? billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Some companies view their selection of vendors, and their particular methods of using those vendors’ products, as a competitive advantage and so don’t want to reveal their choices or methods to other market players.

B2B 189

B2B Case Study Telecommunications Study 189

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. There is no more powerful form of marketing than word of mouth: happy customers singing your praises to friends, family, and peers. But failing to do it can be very costly.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 168

Social Media UGC Aggregator Eventful 168

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? How's your song echoing in the market? How are you, your brand and your products and services positioned within your target market. Sales and marketing should be fun.

B2B 78

B2B Remix Exercises Team 78

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. For example, many TikTok marketing agencies specialize in creative productions and talent management.

Social Media 97

Social Media How To Marketing Price 97

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Sentiment 186

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. In fact, the influencer marketing industry is expected to hit $15B by 2022.

Influencer 80

Influencer B2B Instagram Price 80

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Some companies view their selection of vendors, and their particular methods of using those vendors’ products, as a competitive advantage and so don’t want to reveal their choices or methods to other market players.

B2B 101

B2B Case Study Telecommunications Banking 101

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. Remember conferences and events? That’s exactly where marketing automation comes into play. Bringing all of this together is the glue called marketing attribution. Where did my leads originate from?

Engagement 118

Engagement B2B Data Social Media 118

Ignite Social Media

APRIL 18, 2018

Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective? Are you curious to learning different use cases for chatbots that may provide unique marketing opportunities for your brand? Best in class examples of chatbots from a variety of B2C and B2B brands.

Strategy 94

Strategy How To Class Upcoming 94

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Share this on Bebo. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Lower costs, more revenue – a perfect combination! FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

DECEMBER 13, 2022

Employee advocacy posts help your business, but how do you convince your employees to take the time to craft marketing content? Remember that employee advocacy is outside the job description of most employees — even those who work in marketing or growth. Employee bonding events. Employee advocacy naturally ebbs and flows.

Team 62

Team Education Training Eventful 62

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? Quick Links.

B2B 152

B2B Tips Twitter Marketing 152

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media NGO ROI Research 117