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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

The only disappointing fact is that still other companies are not taking note - they are still outsourcing, purely for cost reasons. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. September 2004.

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