Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing.

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B2B Brands LinkedIn Influencer 217

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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B2B Eventful Marketing Conference 118

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 219

B2B Strategy Marketing Metrics 219

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. I can’t help but think we are leaving leads—and money—on the table as B2B marketers.

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B2B Marketing Case Study Buy 252

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

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B2B Content Marketing Syndication 109

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. Let’s learn about the incremental improvements you can make by combining your SEO and SMM efforts. How to use social media for SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? Need we say more?!

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B2B Influencer LinkedIn SEO 125

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management.

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Influencer Brands Policies Privacy 288

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? Many marketers get this wrong. To be sure, driving traffic is a critical mission for any e-commerce site. Do you really know?

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What are the benefits of intent-based marketing? What is Intent-Based Marketing?

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol. Business is booming!

Social Media 147

Social Media Strategy Sentiment Marketing 147

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Page Views.

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Metrics Content Marketing ROI 191

Oktopost

JULY 22, 2021

Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Catch all episodes here.

B2B 118

B2B Apple Loyalty Hosting 118

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Some key conversations may even slip through the cracks. What do you need for better customer retention? Customer-centric strategies.

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Sentiment How To Analysis Trends 142

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

JUNE 24, 2021

Watch the recording: Want to hear more from marketing leaders? She is known in her craft as an extremely versatile B2B marketing professional with hands-on experience in demand generation, growth hacking, inbound marketing, SEO, SEM, social media and marketing automation. Catch all episodes here.

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B2B Apple Authentication YouTube 122

Convince & Convert

DECEMBER 5, 2014

Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. Kevin Spacey.

B2B 155

B2B Social Media Google Construction 155

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? 1) Is there a market for your solution?

Social Media 230

Social Media Jive Marketing B2B 230

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Justin Levy.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

SEPTEMBER 28, 2020

So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. You can find Megan on LinkedIn actively sharing insight in B2B content marketing.

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LinkedIn B2B How To Metrics 107

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 98

Marketing Metrics B2B Software 98

Oktopost

APRIL 20, 2021

SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy.

Video 69

Video Marketing B2B Eventful 69

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Develop Strong SEO Practices. In short, brand visibility refers to how much your brand is seen on different marketing channels. Why Is Brand Visibility Important for B2B? With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

DECEMBER 5, 2014

Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. Kevin Spacey.

B2B 113

B2B Social Media Google Construction 113

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. And sometimes marketers create promotional content so nice that people can’t help but share. Social media marketing. PR marketing.

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Types Strategy Marketing CPA 100

Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. To answer this, we’re going back to Marketing 101 and calculating your service obtainable market , or SOM. Social media marketers spend, on average, 2.5

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Social Media B2B Engineering SEO 107

Techipedia: Tamar Weinberg

JANUARY 11, 2012

See How to Hire Your SEO Partner from November. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Writers need to understand SEO copywriting and have the ability to write in a conversational and engaging style.

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Social Media How To Marketing Syndication 168