Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Listen Now . Tweetable Moments.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Justin Levy

JANUARY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are You Subscribed Yet? If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Written on January 11, 2010 by Justin Levy in announcements , connectiondrive , miscellaneous 4 Comments - Leave a comment!

Feed Reader 133

Feed Reader Google Reader RSS Flickr 133

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Simple Phone Tracking. Insider Form Tracking Tips.

Adwords 155

Adwords How To Module Aggregator 155

Kikolani

NOVEMBER 19, 2010

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. How I grew my RSS subscription count by 243% – 4 tactics and how they affected RSS subscriber count. Making Money Online / Online Marketing. The Resources Mashup. Blogging / Writing.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Pretty nifty. Samir Balwani. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The RSS feed is: [link]. Listen Now .

Case Study 131

Case Study ROI Social Media Team 131

Buffer Social

JULY 10, 2017

The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales. Is there one?

Social Media 106

Social Media ROI Directory Team 106

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The consequences for the marketing strategy should be clear by now as well. Sounds like B2B marketing and lead nurturing, doesn’t it?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

If you run a B2B corporate site, check out my other article about corporate B2B microdata. Submitting RSS feeds to the sitemap will also carry a lot of SEO value since Google and Bing love RSS feeds. Harrison Jones is an SEO Analyst at Straight North – a full-service Chicago marketing and web design firm.

NoFollow 198

NoFollow How To SEO Engineering 198

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Uncover hidden conversations about your business. When people are talking about your space, ask yourself: are you part of the conversation?

Reddit 99

Reddit Tumblr YouTube Review 99

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. ” For a small business, that is not very much time to get this figured out. Listen Now.

Company 120

Company Instagram B2B Survey 120

Diva Marketing Blog

MARCH 17, 2010

If I could spend my whole day "engaging with my readers," "joining the conversation" and doing phone interviews. About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. Diva Marketing : What influences your decision to choose the stories for your publication?

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 206

Tools Social Media Lithium Sysomos 206

Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. can tell B2B marketers precisely whether or not their content is targeted enough.

Tools 91

Tools Content Blogger Curation 91

Convince & Convert

JUNE 29, 2010

Convene, converse and collaborate. link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. It’s the rare book that captures where we are and where we’re going, while making you think and still being accessible. Bravo, Clay.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JUNE 14, 2013

From Cision , a free online content marketing kit. And from Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. Most of their business is B2B, but about 18% of it is B2C, and that’s where Greg started out. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Case Study 118

Case Study Community building Social Media Skills 118

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

DECEMBER 7, 2010

Sometimes, rather than hosting every conversation and leading every initiative, your organization or business can (and should) be simply present as a supportive participant. You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. Conversation. Demystify Content Marketing with Content Rules.

Skills 124

Skills Communities Collaboration Organization 124

Convince & Convert

MAY 3, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. Listen Now . Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link].

Social Media 130

Social Media Retail Education Airlines 130

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations.

Class 144

Class Creative Commons Postrank Conference 144

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). You can follow any responses to this entry through the RSS 2.0 Go join that!

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. In a B2B situation, this becomes even more important. Real Life Example: Tweet Type: Conversation.

Loyalty 60

Loyalty Twitter Brands Sample 60

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Entries RSS. Comments RSS. Go to gravatar.com. Notify me of followup comments via e-mail. HTML-Tags: Subscribe. Jeff Jarvis.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? It's awesome! link] jaybaer Oh man.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Waxing UnLyrical

DECEMBER 16, 2010

… “… For me, online ‘conversation’ has no real value other than being the first contact to a possible friendship or business relationship. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# And that is very cool. pts Settings.

Social Media 224

Social Media Class Creative Commons Flickr 224

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Before Permission Marketing , how much audience did Seth Godin have? Visits are up. Page views are up. Retweets are up. It will pay off.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. But, it's not all conversational. Because the real advantage email has over social is data.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 6, 2012

The RSS feed is: [link]. Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Listen Now. Find us on iTunes: [link].

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers.

List 96

List Social Media Case Study Wiki 96

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? No two businesses are the same and no two social media marketing strategies are alike.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159