Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. The trick is you just have to be able to listen and show up to the right conversations! Share this on Reddit. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Share this on Reddit.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Share this on Reddit.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES. Share this on Reddit. Share this on Facebook.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share this on Reddit. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. PR becomes this amorphous blob that can move into many adjacent markets. Let me explain ….

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations.

B2B 173

B2B Content Marketing Syndication 173

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. If you’re really listening, you have a better chance of defining and steering the conversation. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Jason Yormark

JANUARY 6, 2011

communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. clients outside the normal b2b and b2c environments I have. Share this on Reddit. 9 Great Social Media, Digital Marketing & Productivity Tools. I will be tasked with. S360 is a strategic.

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics? Sample this.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Here are some tips from marketing experts Anita Campbell of Small Business Trends and John Jantsch of Duct Tape Marketing , who spoke at the Corporate Executive Board’s Enterprise Council on Small Businesses Summit last June: – Be human.

B2B 102

B2B Marketing Small Business Technorati 102

Direct Marketing Observations

MAY 13, 2022

If you’re wondering who receives thank-you cards for social media’s newfound prominence in our daily collective conversation, be sure to include Covid, politics, the war in Ukraine, and inflation; and while you’re at it, write out a few more for a lot more Covid and a lot more politics. For those that say they don’t pay attention to social.

B2B 112

B2B Social Media Conversation Platform 112

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. If you’re not using some of them already, take a closer look.

Reddit 105

Reddit Hubspot API Reputation 105

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Reddit could be a great place for you to host AMAs: “Ask Me Anything” threads popular on the platform.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Uncover hidden conversations about your business.

Reddit 100

Reddit Tumblr YouTube Review 100

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Today, the platform has its own niche audience and its influencer marketing business model.

Social Media 130

Social Media Brands Reddit Platform 130

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM are two separate branches of digital marketing with some significant differences. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. SEO and SMM work with content and can be effectively combined for content marketing.

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Share this on Reddit. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring.

Data 198

Data Social Media Radian6 B2B 198

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Share this on Reddit.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Share this on Reddit. Will Facebook replace your B2B Marketing email system? Share this on del.icio.us.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. The dynamic I am pointing out exists for most brands today B2C and B2B brands. Share this on Reddit.

Brands 227

Brands Content Microsoft StumbleUpon 227

Oktopost

MARCH 27, 2024

If you’ve ever played the game ‘telephone’ as a child, you know that it’s not just about the conversation taking place but picking up on the right insights. There are millions, perhaps even billions, of conversations taking place on social media each day. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. It’s critical that you consider these things when marketing your brand and supporting your customers. . The result was the most downvoted comment in the history of Reddit. . #3

Social Media 78

Social Media Brands Reputation Reddit 78

Buzz Marketing for Technology

NOVEMBER 17, 2010

Share this on Reddit. 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on FriendFeed. Tweet This Post.

Brands 243

Brands Reputation ROI Case Study 243

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 107

Sports Communities Sentiment Team 107

Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. There’s some serious pluses and minuses to Reddit. Marketing.AI.

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog).

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Most marketing bloggers will tell you to realize influencer roundup posts in order to persuade those influencers to link to that blog post.

Strategy 60

Strategy Content Marketing Influencer 60