Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. There isn’t a realm within marketing that does not need this important work. Conversion matters.

B2B 100

B2B Marketing Metrics Conversation 100

Firebelly

OCTOBER 22, 2015

I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Okay, so that’s not true.

Conversation 100

Conversation Buy B2B Consultant 100

Firebelly

AUGUST 8, 2012

Publishing is the overall approach of content and conversation. That’s why publishing carries some pretty important expectations that everyone should know, whether they’re creators, curators, or just want to have conversations about these bigger ideas. You need to know what your audience wants. How long can your content be?

Curation 194

Curation Publishing Content B2B 194

Firebelly

JANUARY 9, 2012

Smart marketers are starting to wake up to the buzz and branding power of the growing Pinterest community. Using Pinterest for Business Marketing. By Kelsey Jones So if you run a business (or a marketing department), should you create a company Pinterest account? Ideas For Marketing Your Products Using Pinterest.

B2B 228

B2B ROI Products Social Media 228