Ari Herzog

article thumbnail

Why B2B and B2C Connections Are Meaningless

Ari Herzog

That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C. Francois Gossieaux opened my eyes to the P2P model three years ago when he wrote about the similarities between B2B and B2C communities. Are B2B and B2C communities not meaningless? It’s P2P, Person to Person.

B2B 112
article thumbnail

Introducing @Flextronics to the Social Web

Ari Herzog

Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. A few email exchanges and a phone conversation later and I was hired. When he's not blogging, Ari helps brands improve their digital media marketing. How Flextronics Met Me.

Radian6 172
article thumbnail

What I Think About Making Money Online

Ari Herzog

I have purposefully strayed away from affiliate marketing on AriWriter for a single reason: I do not want to change the focus of this blog. That link is an affiliate marketing link, pointing you to the Amazon.com page for Trust Agents , a book co-written by Chris Brogan and Julien Smith. Tags: Social Media marketing.