Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

The Realtime Report

JANUARY 17, 2022

5 B2B Marketing Strategies. With business-to-business (B2B), it’s important to use the right strategies to generate leads. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed. Market Through Social Media Accounts.

B2B 113

B2B Strategy Marketing Mobile 113

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

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comScore Marketing Case Study Review 299

Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch all episodes here. Meet Natalie Binns. Episode Summary.

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B2B Marketing Apple Authentication 118

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

B2B 118

B2B Strategy Marketing Social Media Management 118

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

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B2B Sentiment Analysis Reputation 155

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. Program metrics may be of the most interest to marketers. 6 B2B Marketing KPIs to Measure.

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B2B Marketing Metrics ROI 126

Koka Sexton

SEPTEMBER 1, 2023

In today’s dynamic landscape, Marketing Innovators are at the forefront of change, constantly seeking novel strategies to engage customers. Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing.

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B2B Marketing Content Team 52

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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Influencer Campaign Marketing B2B 186

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Conversion Rates: Measuring how many leads progress through the sales funnel and eventually convert into customers. This is where your average social media management platform falls short.

ROI 62

ROI B2B Organization Platform 62

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? What is Paid Social Media for B2B?

B2B 138

B2B Social Media Strategy LinkedIn 138

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 135

B2B Brands Marketing How To 135

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. So what is a marketer to do? It’s average.

B2B 100

B2B Conversation Social Media Strategy 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. I can’t help but think we are leaving leads—and money—on the table as B2B marketers.

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B2B Marketing Case Study Buy 252

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

B2B 118

B2B Eventful Marketing Conference 118

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Pam Moore

JULY 13, 2023

Unleash Your B2B Sales Superpowers with Artificial Intelligence Ready to add some sizzle to your B2B sales results? Let's unleash your B2B sales superpowers with a little AI magic. So let's team up, unleash the magic, and take your B2B sales to dizzying new heights! This is the magic of B2B sales in the era of AI.

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B2B Training Hubspot Team 78

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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B2B Strategy Marketing Metrics 219

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. But every marketer knows that this is often easier said than done. Read on to discover our top five takeaways from the webinar.

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B2B Social Media Strategy Reputation 70

Oktopost

NOVEMBER 4, 2020

Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening.

B2B 138

B2B ROI Hosting Social Media 138

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think.

B2B 130

B2B Social Media Strategy How To 130

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Social Media Tips HootSuite Marketing 267

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media Marketing. Conversion is easy enough.

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ROI B2B Social Media Brands 174

Oktopost

DECEMBER 21, 2023

With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent topics in B2B sales today: social selling. Meet Alex Alex has 30-year sales career spanning three continents, 23 years in business-to-business sales & marketing.

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B2B Apple Hosting Data 62

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. But what really sets Threads apart is its tools for enabling positive, productive conversations. Now, here’s the kicker.

Conversation 91

Conversation B2B Community building Instagram 91

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you want successful marketing campaigns, you must choose the best platforms to advertise your products. In fact, 80% of the total B2B leads come from LinkedIn.? .

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B2B Platform Social Media YouTube 96

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. Jump to Best B2B Podcasts.

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B2B Marketing Apple Hosting 62

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

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B2B Facebook How To Campaign 118

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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B2B Communities Apple Hosting 116

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research. Good marketing versus BS and the secrets behind achieving continued growth.

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B2B Apple Marketing YouTube 76

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

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B2B Content Marketing Syndication 111

Oktopost

MARCH 13, 2023

But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

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B2B Brands LinkedIn Groups 171