Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. B2B buyer personas aren’t necessarily buttoned-up professionals. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Pam Moore

OCTOBER 8, 2020

One of the best ways to increase the Return on Investment (ROI) on ALL of your marketing including digital marketing, social media, content marketing, influencer marketing and more is to take an Audience First Marketing approach to your marketing. Your audience is first in everything you create, publish and execution.

Template 78

Template Templates How To Training 78

Pam Moore

JULY 22, 2020

Audience marketing is an intentional alignment of your marketing messages, content and focus on the needs of your audience. They are first in everything you create, publish and execute. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

JULY 12, 2019

Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Or “what was the ROI on your last content marketing campaign?

ROI 60

ROI Content Marketing Template 60

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. And does it matter?)

LinkedIn 104

LinkedIn Comments URL Engagement 104

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

B2B 100

B2B Adwords ROI Hubspot 100

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Template 60

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 111

LinkedIn How To Collaboration URL 111

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Statistics 60

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Image credit Adobe.

Resources 99

Resources Content Case Study eBook 99

Sprout Social

JUNE 28, 2023

It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Team 107

Team Hubspot Marketing SMS 107

Oktopost

SEPTEMBER 14, 2021

There’s one thing every internet user has in common: we’re all here for the content. Until network engineers develop the capability to beam pure emotion directly into users’ brains, offering great content will reign as the best way to reach and engage with audiences. What is value-driven content?

B2B 132

B2B Content How To Statistics 132

Webbiquity SMM

MARCH 7, 2019

Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. Don’t forget to include it on all relevant social posts across your platforms and on any physical promotional materials such as bags, t-shirts, posters, and presentation templates. •

Eventful 145

Eventful Social Media Badge Hashtag 145

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

JANUARY 9, 2024

Analyze social conversations and customer messages to find topics that resonate the most with your audience and use those insights to inform your content and customer care strategy. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

NOVEMBER 26, 2018

At its core, Instagram is a network centered around visual content. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Not unlike Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece.

Social Media 105

Social Media Marketing URL Hashtag 105

Hootsuite

JANUARY 4, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media marketing activities can include: Content planning and creation. It’s the art of creating appropriate types of content for each platform to connect with the audience there. Content scheduling and publishing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. 2017 content marketing statistics. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. This type of blog post is usually referred to as evergreen content because it doesn't change and it can be referred to and shared again and again. Get started!!

Small Business 60

Small Business Hubspot Proposal SEO 60

Sprout Social

JULY 31, 2019

Publish your first post. For new posts, you can also choose scheduling options, such as whether to Publish Now, Add to the Queue, Schedule Manually or Save as Draft. For more information on each of these post types, check out our Introduction to Publishing in Sprout. How to Perform a Social Media Audit (Free Template Included).

Team 81

Team Notification Report Metrics 81

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Click “Publish.”.

B2B 244

B2B LinkedIn Strategy Marketing 244

Hootsuite

JULY 8, 2020

Audience research will help you craft relevant content, messaging, and ads. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. They are the people who are most likely to be interested in your content, products, or services. New parents? Parents of teens?

Template 145

Template Templates Social Media How To 145

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit.

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit.

Hosting 90

Hosting Eventful Tips Training 90

Later

MAY 27, 2020

You’ll need to decide on a general direction and visual style for all of your brand and marketing assets — this will influence the content you create and share on Instagram, it will impact your website and podcast channels, and it will attract your newly identified listeners. Is your podcast focused on niche subject matter?

Instagram 84

Instagram How To Feed Feedly 84

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. In-video overlay ads: appear floating on top of video content from monetized YouTube channels. In an ideal world, both of these ad types appear in conjunction with related content. Don’t be afraid to use templates.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Hootsuite

MAY 11, 2023

Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. Bonus: Download a free pack of 3 fully customizable YouTube video description templates. A fitness challenge with a friend or family member Humorous and entertaining content is always popular on YouTube.

YouTube 103

YouTube Video Film Sports 103

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan?

Content 110

Content How To Marketing Template 110

Sprout Social

OCTOBER 11, 2022

And one great way to do that is by taking advantage of Instagram templates. An Instagram template is a reusable graphic or video template that social media managers can customize again and again to easily share Instagram content. A social media manager’s job consists of so many moving parts: Content creation.

Template 104

Template Templates Instagram Education 104

Later

MAY 27, 2020

You’ll need to decide on a general direction and visual style for all of your brand and marketing assets — this will influence the content you create and share on Instagram, it will impact your website and podcast channels, and it will attract your newly identified listeners. Is your podcast focused on niche subject matter?

Instagram 58

Instagram How To Feed Feedly 58

Oktopost

MARCH 11, 2024

64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. To establish your brand on this platform, you need a consistent stream of insightful content and compelling posts. Thanks to LinkedIn, this is actually possible.

LinkedIn 76

LinkedIn Tools B2B Social Media Management 76

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 143

Brands Content Social Media Consultant 143

Visually SM

JULY 27, 2020

Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. Posting most updates or sharing a piece of content once just doesn’t cut it these days, which is why MeetEdgar recycles social content for you. Keep reading and find out! Sprout Social. Agorapulse.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Ignite Social Media

NOVEMBER 23, 2020

Brands during these times were pausing ads due to anticipated cost increases or in an effort to avoid ads showing up next to political content or social justice-related content. To exit the learning phase, try not to make modifications (adding content, adjusting placements, adding budget). Now, it’s a pay to play world.

Advertising 187

Advertising Social Media Tips B2B 187

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62