Twist Image

APRIL 9, 2014

What is the right balance between content and images? The answer to all of the questions above surrounding length is rather simple: content should be as long as it needs to be to create value. So, it''s not about the content. Is there a third-party who might be better suited to help us with our content? How long should a.

Questions 102

Questions Content Press Release Findability 102

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Some say PR isn’t just press releases. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?” Can you believe it? ” A2.

Press Release 182

Press Release B2B Curation Consultant 182

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Content creation that’s guided by what customers want. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Twist Image

MARCH 11, 2017

How many brands are creating content that you just can't wait for? . We've been looking at this content marketing space for some time now. In short, any brand can create content (in short and/or long form) and have that content distributed (in text, images, audio and video) for free (well, almost free) to the entire planet.

Content 55

Content B2B Press Release Publishing 55

Waxing UnLyrical

DECEMBER 16, 2013

Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. Please let us know in the comments below! This is a big deal, because I’ve been trying to get Eric on as a guest forEVer, and he finally agreed.

Storify 216

Storify Press Release Case Study Hashtag 216

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Waxing UnLyrical

AUGUST 14, 2013

Among the range of organizations we’ve worked with to leverage the advantages of the automated content management and workflow efficiency are United Way, the Cleveland Indians, Michigan State University, Harley Davidson, and Wendy’s, just to name a few. For example, consider a press release that’s being issued.

Repository 203

Repository Press Release Data Process 203

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. SEOs are using content as linkbait.

Trends 37

Trends Content Marketing Press Release 37

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. If your brand is considering LinkedIn, your content strategy should be the top priority. But GE didn’t just make an announcement or issue a press release.

Class 100

Class LinkedIn Brands Microsoft 100

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Proactive Report

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Here are my picks for the top 3 PR trends in 2018.

Trends 49

Trends Press Release Data Skills 49

Later

JANUARY 6, 2019

“With these changes, your feed will feel more fresh, and you won’t miss the moments you care about,” Instagram wrote in their press release. . Instagram is an incredible channel for businesses to achieve their marketing goals, but in 2019, it just isn’t enough to post content whenever you feel like it anymore.

Instagram 111

Instagram Press Release Analytics Activities 111

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. When your company issues a press release, keep these bloggers inside your outreach plans.

Press Release 112

Press Release RSS Blogger Airlines 112

Koka Sexton

MARCH 19, 2012

Setup a profile on Twitter and push out feeds, leadgen content and press releases. I dont believe there is anything wrong with a company using it’s social profiles for broadcasting news and content, as long as this is NOT the only way you use it. This is what many companies still use social media for.

Press Release 96

Press Release Skills Yammer Social Networking 96

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. Content creation. Content freshness is a key Google ranking factor. Have you heard the term? Learn it well. Boost Web Traffic.

SEO 97

SEO Hubspot Press Release Engineering 97

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest. Embrace the hashtag.

B2B 135

B2B Social Media Hashtag Press Release 135

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. SEOs are using content as linkbait.

Trends 20

Trends Content Marketing Press Release 20

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Diva Marketing Blog

MARCH 17, 2010

Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand. . About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. I'm running a B2B site.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Content that highlights new products and services is one post type that receives the most engagement via social, according to Sprout Social Index, Edition XIV. Manage brand health during a public relations crisis.

Tools 90

Tools Sentiment How To Team 90

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. People are naturally skeptical of messaging that comes from executives, owners, and faceless press releases. .

Reputation 83

Reputation Press Release Airlines Construction 83

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. The choice is really yours but at least you know how to plan for the proper amount of content. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.

B2B 252

B2B Content Press Release Marketing 252

Convince & Convert

JULY 26, 2010

The more content pointing to your site from sites with authority the better. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. But what if you’re a big business with lots of SEO already?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

ProBlogger

DECEMBER 3, 2012

When bloggers think about monetising their content, most will turn to Google AdSense for advertising revenue, and some may think about releasing an ebook or enrolling in an affiliate program. . One of the biggest mistakes bloggers make is pricing their content and audience too low. and www.adnews.com.au. Play to your strengths.

CPM 41

CPM Proposal Price Press Release 41

Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Your audience finds your content in many ways, but one of the main ones is through search.

Content 45

Content Press Release Yahoo Guidelines 45

Writtent Blog

DECEMBER 6, 2023

Create relevant content on your website. Fresh and helpful content helps engage readers, build valuable links, attract leads and convert them to new sales. Reuse content. If you have great content but no one is consuming it, repurpose it. Books have more value than most other types of content and establish your expertise.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What role do press releases play in PR today? ” Quality content and engagement matter.

Press Release 217

Press Release Nielsen Blogger SEO 217

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Consider that you might need to align your announcement timing with other marketing channels including emails, blog posts or press releases. Press release. You’re struggling to stand out in your industry. This includes: A blog post (see below).

Social Media 114

Social Media How To Press Release Sentiment 114

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Marketing 60

Marketing Content eBook Joomla 60