agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

B2B 112

B2B Advertising Facebook Marketing 112

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 124

Discount Marketing How To B2B 124

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Tracking URLs, visibility into your purchase funnel, unified customer databases. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Team 160

Team Marketing B2B Eventful 160

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Content engagement rate. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. Looking at link clicks specifically tells you how engaging a piece of content is.

Metrics 136

Metrics B2B Software Social Media 136

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona. You need content to address each persona.

Analytics 164

Analytics Content How To Software 164

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank.

Google 193

Google Content URL SEO 193

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 112

LinkedIn How To Collaboration URL 112

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. An external URL.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 105

Social Media Marketing URL Hashtag 105

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. Impressions?

LinkedIn 105

LinkedIn Comments URL Engagement 105

Oktopost

APRIL 14, 2023

As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management. The need for powerful and efficient tools to manage and create content has never been greater. Content Spark allows social media managers to auto-generate messages with AI.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. This strategy makes it easier to tailor your content in such a way that it resonates and connects with your target audience. Without further ado, here’s how to use Instagram to market your brand new store.

Instagram 52

Instagram Meme Tips Marketing 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Build out a mix of engaging organic content.

Organization 101

Organization LinkedIn Strategy Social Media 101

agora pulse

MARCH 1, 2021

Youtube offers a variety of built-in monetization methods to encourage high-quality content creators to create more great videos. Content must meet YouTube’s advertiser-friendly content guidelines. Your content must be watched by a viewer who is a YouTube Premium subscriber. Create sponsored content. Requirements.

YouTube 208

YouTube How To Guidelines Adsense 208

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Set the tracker name and make a custom URL.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

Forums 62

Forums Reddit Analytics Sentiment 62

Convince & Convert

DECEMBER 10, 2015

In addition to working at Salesforce, Mathew Sweezey is also a self-titled “marketing evangelist.” ” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. Forecasting the marketing trends of 2016. How to keep 70% of your content from going unused.

Strategy 60

Strategy How To Marketing B2B 60

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brands 152

Brands Analytics Consultant Data 152

Buffer Social

JULY 23, 2019

If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now. The state of influencer marketing.

Influencer 75

Influencer Strategy Marketing Survey 75

MegaBytee

JANUARY 14, 2021

The process of editing as well as adjusting various website aspects that assists your website content to appear in SERP is due to SEO. Megabyte is one of the best SEO companies in Dubai which is known for providing complete digital marketing services. Due to SEO content, potential customers can discover you. Link Building.

SEO 52

SEO Mobile Engineering Statistics 52

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Webbiquity SMM

OCTOBER 25, 2010

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Webbiquity B2B Marketing Blog). Blog URL (e.g., Feed URL (e.g., Over time, the top source of traffic for most blogs is search. charging for inclusion).

Directory 189

Directory RSS Sites Syndication 189

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Content Optimization.

NoFollow 198

NoFollow How To SEO Engineering 198

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Optimize Your Company Page.

B2B 244

B2B LinkedIn Strategy Marketing 244

Buffer Social

AUGUST 23, 2018

And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. 5 LinkedIn marketing tips to grow your Company Page 600% faster. – Website URL. Let’s get started! – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Diva Marketing Blog

FEBRUARY 21, 2011

In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website , was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Very smart marketers. Add the URL to All traditional collatoral materials. Use your unique Facebook URL.

Tips 84

Tips URL Facebook Marketing 84

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 129

Brands Analytics Data Metrics 129