Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. Content Discovery. Banned Keywords. Although cliche, we must remember to stay calm and carry on in times of uncertainty.

Social Media 104

Social Media Module How To Meeting 104

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Buffer Social

AUGUST 23, 2018

And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. 5 LinkedIn marketing tips to grow your Company Page 600% faster. Eye-catching images : Clean, simple aesthetic helps your content to stand out.

LinkedIn 104

LinkedIn Company Tips RSS 104

Writtent Blog

JUNE 25, 2013

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing.

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Nine Blog Metrics.

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Social Media Metrics ROI Klout 194

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. From positioning and messaging to your content and product, there’s so much to gain by leveling up your monitoring being direct mentions. How is online reputation monitoring done?

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Reputation Sentiment Analysis Notification 96

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. It really frees me up to manage social content and engagement away from a desktop and is very functional and enjoyable to use.

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Tools Tips Marketing Social Media 277

Kikolani

AUGUST 24, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. 13 Proven Ways to Write Content Your Audience Wants – Your readers are telling you which type of content they want. Want suggestions to help improve your blog?

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value.

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content. Each page should employ a content hierarchy to establish importance of key phrases. Scary, isn’t it?

NoFollow 198

NoFollow How To SEO Engineering 198

Justin Levy

JANUARY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are You Subscribed Yet? If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Subscribe via Email Don’t have time to check in with your feed reader but still want to get any new content?

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Feed Reader Google Reader RSS Flickr 133

Buffer Social

JULY 10, 2017

The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales. Is there one?

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Social Media ROI Directory Team 106

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The RSS feed is: [link]. Listen Now .

Case Study 132

Case Study ROI Social Media Team 132

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. No idea really but it’s not that important for the content of this post. The consequences for the marketing strategy should be clear by now as well.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Webbiquity SMM

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. “They put together content almost better than we can,” she says. For social media marketers, the questions of “when are your fans online? Increasingly, people are consuming content out-of-home, not sitting down in front of their computer. We couldn’t do it without them!

Activities 131

Activities Tumblr How To Fashion 131

Diva Marketing Blog

MARCH 17, 2010

Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand. . About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. Relationships don't matter.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Convince & Convert

JUNE 14, 2013

From Cision , a free online content marketing kit. The RSS feed is: [link]. Most of their business is B2B, but about 18% of it is B2C, and that’s where Greg started out. ” Right now, there are three different worlds: marketing and sales, PR communications, and IT. Listen Now . Tweetable Moments.

Case Study 119

Case Study Community building Social Media Skills 119

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Simple Phone Tracking. But that’s another post!

Adwords 155

Adwords How To Module Aggregator 155

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. An additional technique bloggers can teach corporate marketers is to make technology your friend. Use Technology to Get Your News Out There.

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Press Release RSS Blogger Airlines 112

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward.

Company 120

Company Instagram B2B Survey 120

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. Bravo, Clay. Thanks for that!

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 3, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. “Puppies and babies, that’s our inside joke, when we’re coming up with a content calendar.” Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Social Media 132

Social Media Retail Education Airlines 132

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MARCH 8, 2019

As video content continues to take over the web, YouTube represents one of the fastest-growing communities online. Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Educational, tutorial-style content absolutely kills it on YouTube.

Reddit 99

Reddit Tumblr YouTube Review 99

Kikolani

MARCH 19, 2010

Why marketing is not evil. 10 social media tips for B2B marketers. Does link building through marketing work? Content writing for SEO. Twitter marketing – do you have a plan? 3 ways to subscribe to RSS with your IM. How hard work will help you achieve your blogging goals. Business / Finance.

Mashup 112

Mashup Resources Twitter WordPress 112

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. In a B2B situation, this becomes even more important. highlight to tweet). CharityName.

Loyalty 60

Loyalty Twitter Brands Sample 60

Convince & Convert

DECEMBER 7, 2010

You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. Content curation. Demystify Content Marketing with Content Rules. Everyone in a social organization should be comfortable with listening, both with online search tools and through their community relationships.

Skills 125

Skills Communities Collaboration Organization 125

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. Make your marketing dollars communicate with your incentive dollars. This will not kill the event or incentive industry.

Klout 100

Klout Eventful Policies Hosting 100

ProBlogger

DECEMBER 12, 2012

As a blogger, you should be spending at least 80% of your time creating killer content. The problem is that that leaves just 20% of your time to split between time-intensive (but important) activities like social networking, ad sales, new product creation, and marketing. Use this RSS to Tumblr photo recipe to create a photo post.

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Tumblr Social Media RSS WordPress 43