Waxing UnLyrical

MAY 7, 2014

Don’t Ignore Distribution in Your Content Marketing. Why: If you feel your business has a problem with using content effectively, you’re not alone. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges.

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Sometimes, that pro-bono relationship can help transform an agency’s culture. It did for Strategic America (SA).

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

DECEMBER 20, 2012

And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. So what can you do? No; just the opposite.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Banking 109

Banking B2B YouTube Influencer 109

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Ditto content. This is where knowing what your content pillars are comes in. 2:45-3:45 pm, White River H. Also on Sun.,

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

AUGUST 14, 2013

Among the range of organizations we’ve worked with to leverage the advantages of the automated content management and workflow efficiency are United Way, the Cleveland Indians, Michigan State University, Harley Davidson, and Wendy’s, just to name a few. In turn, they’re able to generate real results in a fraction of the time.

Repository 203

Repository Press Release Data Process 203

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. The Best Way to Measure Thought Leadership.

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. optimizing B2B v. B2C communications. how to stay competitive in the world of search.

Video 199

Video SEO Consultant B2B 199

Waxing UnLyrical

APRIL 11, 2011

What about 30 billion pieces of content exchanged per month on Facebook? 30 billion ÷ 600 million = 50 pieces of content per person per month. For every Facebook account, less than 2 pieces of content are shared each day. Think of all the content out there. What will get a person to share your content as part of the 1.7

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Seriously, this is such a great post, it’s basically a book! Tweets from #measurepr with @shonali and @sallyfalkow. Tuesday, Jan. 7, 12-1 pm ET.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle.

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

MAY 28, 2013

Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1. Slideshare Is The Biggest Opportunity In B2B Content Marketing. Infographic: 25% of marketing budgets spent on content marketing.

Marketing 201

Marketing B2B Consultant Resources 201

Waxing UnLyrical

DECEMBER 16, 2010

Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. As someone said the other day, all business is B2E, i.e. to "everyone," especially in this age of social.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187

Content Curation Marketing SEO 187

Waxing UnLyrical

MAY 27, 2016

We all know visual content is consumed faster and shared more often than text. Dawn Buzynski is an accredited public relations practitioner (APR) with 17 years of experience in public relations and marketing, and leads the award-winning public relations team at Strategic America. What a Duck Can Do.

Social Media 125

Social Media Wikimedia Real Estate Case Study 125

Waxing UnLyrical

FEBRUARY 28, 2012

But it is safe to say Google Plus will rank for you if you have enough content. While it might add followers, my concern is people might have an issue with having to click twice to get to the content. Selling and marketing together. Well Google Plus is for selling and marketing. Next of note is Google Places.

Google 165

Google Tips URL B2B 165