Mindjumpers

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. What is often missing in B2B content marketing is a strategy.

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Engagement Marketing: Owned, Earned, and Paid Media

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. It also points out some ways to start your 2010 engagement marketing strategy.

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Social Media Stats [Infographic]

Mindjumpers

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. billion pieces of content are shared. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter.

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Social Media is Going Corporate [Infographic]

Mindjumpers

The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. Similar Posts: How Social Is B2B? A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. Blogging: an exception.

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The Corporate Social Media Summit 2011

Mindjumpers

The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. The State of Corporate Social Media 2011.

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Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. No idea really but it’s not that important for the content of this post. The consequences for the marketing strategy should be clear by now as well.

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Roskilde Festival is on Foursquare

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.