Jeff Esposito

article thumbnail

Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Image Viktor Hanacek.

Trends 37
article thumbnail

Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Image Viktor Hanacek.

Trends 20
article thumbnail

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

1) It’s refreshing to read unscripted content, ideas and opinions from today’s corporate leaders. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company.