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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo!

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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. Fullmoon Digital, founded by Derek Chew, a former early Yahoo! For more information, please visit www.fullmoondigital.com.

Marketing 172
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons.

B2B 190
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

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What Do You Know? Examining the Big 4 Online Answer Sites

Convince & Convert

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Create Content That Answers Your Customers’ Questions. These raw answers can give you very useful, and informative marketing data.

Sites 117
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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95
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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Probably not.

Tools 91