Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Strategy 226

Strategy Content Marketing BuzzStream 226

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? The Value of Video.

B2B 60

B2B Marketing Microsoft Hubspot 60

ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

How To 39

How To Tips Products List 39

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months.

Team 110

Team B2B Platform Analytics 110

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Focus on Video Content. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B? Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). Not a place for me to “sell.” It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

FEBRUARY 21, 2017

In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). When a relevant image is paired with information people hear, they retain 65% of the information 3 days later, compared to only 10% retention without the image (Content Marketing Institute).

Template 167

Template Templates Social Media Social Networking 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Link to product information from within your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Mindjumpers

APRIL 14, 2011

To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco.

Social Media 215

Social Media Conference Report Upcoming 215

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). and 23% share content on SlideShare. 25 Social Media Facts and Statistics. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. content sharing platform.

Findability 106

Findability Social Media Case Study ROI 106

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. 34 Essential Research Reports for More Effective Content Marketing.

Comments 76

Comments Influencer Marketing Statistics 76

ProBlogger

NOVEMBER 11, 2014

Unique and creative content can be hard to develop, especially when you are writing for a wide demographic. Would another blogger actually choose to link to it in the sea of other content available online? Successful bloggers consistently execute on the little things that make their content relatable, shareable, and linkable.

Content 55

Content B2B How To Reputation 55

Pam Moore

OCTOBER 16, 2019

You have slowed down the process due to holding back information, or not giving your agency access to all data and channels requested. How to prepare and organize information for your agency so they can quickly ramp on your business goals, objectives, market etc. Supporting Resources: 2019 Content Editorial Calendar Template.

Social Media 60

Social Media Consultant How To Training 60

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone.

B2B 52

B2B Strategy Brands Content 52

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buzz Marketing for Technology

JANUARY 14, 2009

We began noticing a need for a “Fast Lane” for leads that were bingeing on white papers and forward to 20 internal contacts that each downloaded the paper. About Dale Dale Underwood has been in Information Technology for 25 years. In 2004 he noticed customers were not relying as much on the VAR channel for information.

How To 100

How To System Software B2B 100

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest. Embrace the hashtag.

B2B 137

B2B Social Media Hashtag Press Release 137

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0

SocialText 100

SocialText News Sharepoint Web 2.0 100

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan?

Content 111

Content How To Marketing Template 111

Sprout Social

JULY 20, 2016

Being active goes beyond posting content. If your prospects post on LinkedIn, get in the habit of liking and replying to their content. Reply to other people’s posts and share content from sites other than you own. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads.

Content 169

Content B2B How To Types 169

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Buffer Social

NOVEMBER 30, 2016

It’s enough to wonder … Where can you go for the best, most useful marketing information? If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content Marketing.

Class 40

Class Skills Social Media Marketing 40

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. 2017 content marketing statistics. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167