Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

Tools 62

Tools Content B2B Social Media Management 62

Pam Moore

FEBRUARY 21, 2017

We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today! In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Download the guide now ! Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

OCTOBER 1, 2021

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Why Your B2B Needs a Brand Strategy.

Template 62

Template Templates Strategy Brands 62

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Identify content gaps. Pain points without solutions are an excellent source for content ideation and development. Guide multiple departments.

Examples 103

Examples Template Templates How To 103

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. B2B buyer personas aren’t necessarily buttoned-up professionals. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 114

LinkedIn How To Collaboration URL 114

Sprout Social

JANUARY 25, 2022

To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Get started with customer journey map templates. content types you serve your customers. Identifies content gaps. Pain points without solutions are an excellent source for content ideation and development.

Examples 91

Examples Template Templates How To 91

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. How to Build Better Buyer Personas to Drive Killer Content from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Call or meeting content suggestion. B2B companies saw an average increase of 10% to their sales pipeline when using sales automation tools. Follow up timing. Assigning sales reps to leads.

Tools 98

Tools Hubspot B2B Price 98

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Convince & Convert

DECEMBER 4, 2018

Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization. This brings more organization efficiencies, but also creates more consistent customer experience across the organization, benefiting customers of both B2B and B2C companies. .

Class 146

Class Meeting Resources Template 146

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Template 60

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Create for one person, not for many.

Data 140

Data Social Media Sentiment Team 140

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. The Website Demographics tool offers key information about the LinkedIn members visiting your website. It’s the juicy B2B data that is typically hard to uncover. Here are links to the matched lists templates: Company List Contact List. Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Image credit Adobe.

Resources 99

Resources Content Case Study eBook 99

Oktopost

OCTOBER 24, 2022

While employee spotlights generally focus on individual employees, they may also include information about an entire team. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Format refers to the specific form of content you want to create.

Social Media 109

Social Media How To B2B LinkedIn 109

Ignite Social Media

MAY 6, 2021

We see personal content on this channel now, not just the traditional career stuff. If you want to connect with someone, you want to make sure it’s mutually beneficial and customize your introduction as much as possible, so it doesn’t appear you’re simply using a “copy and paste” template.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Statistics 60

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. And does it matter?)

LinkedIn 107

LinkedIn Comments URL Engagement 107

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Sponsored post. Image credit: C_osett on Flickr. Clean the list.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. This doesn’t mean you should just post information to these sites and then forget about it. The design is as important as the content.

Trends 217

Trends Marketing Mobile Engineering 217

Hootsuite

SEPTEMBER 14, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s free, easy to understand at a glance, and shows you how your content is performing right now. Post insights will also give you information about how people found your post. your website?),

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Would you like to be a leading authority of information in your industry or niche? How to create signature content pieces you can use to create massive amounts of ongoing content.

Social Media 167

Social Media How To B2B Authentication 167

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. Having a lot of reviews can improve your brand’s online reputation and inform new potential customers. Share user-generated content. Better brand reputation. Make it as easy as possible.

Review 140

Review Case Study Reputation Study 140

Proactive Report

MAY 12, 2017

” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.( 888 243 3470.

Content 45

Content Knowledge Base Compete Influencer 45

Oktopost

SEPTEMBER 14, 2021

There’s one thing every internet user has in common: we’re all here for the content. Until network engineers develop the capability to beam pure emotion directly into users’ brains, offering great content will reign as the best way to reach and engage with audiences. What is value-driven content?

B2B 131

B2B Content How To Statistics 131

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. Schedule unlimited posts with Keyhole 2.

Instagram 52

Instagram Meme Tips Marketing 52

Sprout Social

NOVEMBER 21, 2019

Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. It’s the process of gathering information surrounding your business opportunities. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader.

Research 97

Research How To Marketing Price 97

Convince & Convert

JUNE 17, 2013

It gives you a structured look at their goals in trying your product, the features and content that matters most to them, and the messaging that will help them find you in the first place. This is where a simple customer profile template comes into play. That’s a lot of key information, and we’ve only just begun!

How To 167

How To Sample Samples Template 167

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Step 1: Check out the information page and video here. Still need more information? Unsure how to develop content to attract your ideal customer?

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

MARCH 7, 2019

Your event page should be just the right mix of informative, playful, and memorable. Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. Don’t be afraid to experiment with different content. Use Targeted Social Media Ads.

Eventful 145

Eventful Social Media Badge Hashtag 145

Hootsuite

JANUARY 4, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media marketing activities can include: Content planning and creation. It’s the art of creating appropriate types of content for each platform to connect with the audience there. Content scheduling and publishing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76