Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

APRIL 8, 2010

Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. But do you treat them the same in each channel?

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

MAY 29, 2013

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. Getting to that point, however, requires first harnessing the data. It is no small feat to integrate huge amounts of data from a variety of sources.

Data 278

Data Tips Aggregator B2B 278

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

APRIL 18, 2012

But these are becoming less and less informative as the world moves at Internet speed. Armed with this information, CMOs can work with their CFOs more closely to identify — really, for the first time — the minimal effective amount of spending needed to drive the greatest market awareness.

Marketing 206

Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

MARCH 30, 2011

You have a killer piece of original content that starts rippling out from its source. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information. What is the overall reach of this type of content? Want to learn more?

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

MARCH 9, 2011

If you think about it there is at least 2 solid years of user generated content out in the social sphere. There is a vast sea of unstructured social data about everything you can imagine out there which can be used to help pre-inform your decision making in marketing – the challenge is are you ready for the next frontier!

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

FEBRUARY 16, 2009

Its brings into view the theory that the best way to spread ideas is to give them away for free – then why do B2B marketers have whitepapers hidden behind signup form? 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways?

eBook 149

eBook MySpace B2B Upcoming 149

Buzz Marketing for Technology

JANUARY 4, 2011

You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content. Related posts brought to you by Yet Another Related Posts Plugin.

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

JANUARY 14, 2009

About Dale Dale Underwood has been in Information Technology for 25 years. He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. In 2004 he noticed customers were not relying as much on the VAR channel for information.

How To 100

How To System B2B Software 100

Buzz Marketing for Technology

APRIL 1, 2010

The question is – How many times do you need to hear something about a specific company to believe that the information is likely to be true? To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. B2B Marketing Content: Lure or Lasso?

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Spray and Pray Marketing 2.0

B2B 207

B2B Case Study Marketing StumbleUpon 207

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 3) Think Friction Free - Think about the friction involved in the packaging of your content and find a way to remove friction from the process.

B2B 100

B2B Case Study Marketing Study 100

Buzz Marketing for Technology

JANUARY 16, 2013

Consumers Get Over the Privacy Debate - Because consumers are getting on board with personalization, they should expect to see more of the general information they share online used by companies. B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on.

B2B 275

B2B Loyalty Retail Mobile 275

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

MAY 23, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Policies Privacy Hosting 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

In reality, every specific piece of information you can gain about your customer—from search information to online behavior and purchases—can be used to create a personalized experience. This type of model learns and adjusts dynamically over time to optimize visitor experiences with content that yields the highest conversion rate.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

MARCH 1, 2011

No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day. I felt there had to be more we can do with the social data that we just cant get out of monitoring.

Radian6 215

Radian6 Data Analytics Applications 215

Buzz Marketing for Technology

JUNE 27, 2008

Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Make sure it’s easy for people to subscribe to your site’s content. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Create new content regularly. Be thoughtful.

Social Media 280

Social Media Brands Technorati RSS 280