Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

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B2B Brands Authentication Communities 113

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

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B2B Social Media Strategy LinkedIn 136

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

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B2B Questions Content Repository 155

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content. About B2B Marketing.

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Press Release B2B Communities Marketing 78

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Remember conferences and meetups?! What are webinars? What are webinars?

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B2B Platform Price Software 98

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. Whitepapers are the holy grail of content marketing for these marketeers. About Video Marketing. That’s great!

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B2B Video Strategy Marketing 111

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

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B2B Tips Brands Marketing 52

Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. Tell me the truth and I’ll believe. Love going Behind the Post?

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B2B Journal How To Apple 75

Convince & Convert

JANUARY 19, 2014

Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. tweet this ). tweet this ).

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B2B Hubspot Marketing Embedding 143

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

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Data Engagement Hubspot B2B 118

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

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B2B Tools Metadata Marketing 77

Convince & Convert

NOVEMBER 2, 2010

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. But we have a secret weapon: Rocket Content.

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B2B Bazaarvoice Content Influencer 115

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. You can accomplish that by hosting conferences. Strategy 4: Direct Media Buys.

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B2B Strategy Marketing Conference 95

Oktopost

DECEMBER 9, 2020

Listen to the Podcast Now: About Christie Le: Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits. Looking for More About Employee Advocacy?

Social Media 147

Social Media B2B Startup Apple 147

Webbiquity SMM

SEPTEMBER 28, 2021

If you don’t have a blog, you can use Substack to host one. For example, “You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.”. Content that contains self-harm or excessive violence. It’s free!).

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Social Networking Guidelines How To Policies 265

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Stay tuned for our next episode.

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Social Media Management Social Media B2B Authentication 130

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Nina Petrov is a content marketing specialist, passionate about graphic design, content marketing, and the new generation of green and social businesses.

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Advertising Social Media Strategy Authentication 238

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.”

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Hosting Eventful Tips Training 90

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

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B2B Case Study Telecommunications Study 189

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 7: Content creates thought leadership. Content is fire. Is a brochure “content marketing?”

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Social Media Content Marketing B2B 167

Oktopost

APRIL 30, 2020

Whether involved in essential operations or just trying to get through these challenging times, businesses still need to plan and host events. If you’ve ever hosted a Facebook event, you should feel right at home with LinkedIn events. What LinkedIn Events does not provide is a digital venue to host the event itself.

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Eventful LinkedIn B2B Microsoft 128

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters.  

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

Discount 124

Discount Marketing How To B2B 124

Convince & Convert

JULY 6, 2015

Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. Jeff is leaving us in excellent hands with our new co-host, Mr. Adam Brown , the Executive Strategist at Salesforce. B2B & B2C. Content Marketing & Social Media Marketing. adamcb Tweet This.

Hosting 60

Hosting B2B Startup Advertising 60

Webbiquity SMM

NOVEMBER 2, 2021

Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok. Once you’re following some important or helpful people, start commenting, retweeting, and otherwise sharing their content. This can lead to some great connections because you’re showing that you’re informed, trustworthy, and willing to share.

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Industry Social Media Tips Platform 235

Oktopost

APRIL 8, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B.

Social Media 103

Social Media B2B Statistics Types 103

Webbiquity SMM

JUNE 20, 2019

With a little preparation and a few tips, you can provide your employees with enough information to be enthusiastic brand advocates on LinkedIn. You may presume your employees are thrilled to share your company’s content on LinkedIn. Encouraging your employees to become company brand ambassadors on LinkedIn than you think.

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LinkedIn Brands How To Training 166

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Brand 24. . BuzzSumo. .

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Tools B2B Sentiment Notification 116

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. By creating engaging, informational, and relevant content.

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Reputation Brands Construction How To 59

Social Media Strategies Summit

FEBRUARY 18, 2021

Consumers Will Crave More Snackable Content. If there is one thing that social media users love to binge on for hours is snackable content in the form of stories. Stories are extremely short-form content that disappears after a certain time, making people want to consume it quickly. Keep reading. More Brands Will Go Live.

Trends 195

Trends Social Media Authentication Instagram 195

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.

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Conversation Facebook Guidelines B2B 276

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). and 23% share content on SlideShare. 25 Social Media Facts and Statistics. The Atlantic ).

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Social Media B2B Marketing SEO 245

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. What Is Content Marketing? As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media.

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Affiliate marketing Content Marketing Collaboration 81