Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Create Valuable Content.

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B2B LinkedIn Marketing How To 88

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing.

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B2B Brands LinkedIn Influencer 217

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

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B2B Sentiment Analysis Reputation 155

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

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B2B Facebook How To Campaign 118

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? Need we say more?!

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B2B Influencer LinkedIn SEO 125

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 100

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

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B2B Influencer Strategy Industry 69

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

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B2B Metrics Engagement Data 84

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

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B2B LinkedIn Facebook Statistics 150

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation.

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B2B Analytics LinkedIn Marketing 78

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

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Strategy Twitter Tips Marketing 52

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. Number of followers: 9,600. Number of followers: 1,200.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. Number of followers: 9,600. Number of followers: 1,200.

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Feed Feedly B2B Instagram 100

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. Tip #3: Post Meaningful & Engaging Content. Tip #1: Build the Right Audience.

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B2B Instagram Hashtag Meme 124

Oktopost

MARCH 1, 2021

There’s a new app taking social media circles by storm and if you’ve seen it mentioned in your feeds, you may be wondering, “ WTF is Clubhouse ?”. What’s in it for B2B Brands? If you’ve got this far, you’re probably thinking it has some major potential for B2B brands. This is what social apps are made for! Brand Building.

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B2B Brands Conference LinkedIn 118

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. What Are Quora Ads?

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B2B Advertising Campaign Statistics 119

Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

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B2B Company Facebook Video 225

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot.

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B2B Examples Hubspot Widget 119

WebInKnow

SEPTEMBER 23, 2022

Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attract attention and generate sales leads.

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Content B2B Feed Feedly 86

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

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B2B Engineering Social Media Privacy 91

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts. Buyers continue to educate themselves with the content you are producing.

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B2B Education Content Marketing 60

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

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LinkedIn Marketing Eventful Compete 202

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. They think “oh we will just create more content, and we'll be fine.”

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Feed Feedly Metrics News 167

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

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Team B2B How To Marketing 100

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. We’re talking about real brands reaching real people with unique and interesting content.

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B2B Instagram Brands Hubspot 158

Oktopost

JULY 18, 2019

The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Instead of fearing the potential hidden like update, there are ways B2B businesses can instead use it to their advantage. Up your content-game. Pay attention to other metrics.

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B2B Instagram Metrics Social Networking 99

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

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Feed Feedly News SEO 264

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

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Social Media Reddit LinkedIn Research 220

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Tweet This! Share this on Facebook. Share this on Linkedin.

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B2B Social Media Marketing Sample 206

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

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Examples B2B ROI Analytics 136

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

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Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Advertising Social Media Strategy Authentication 238

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

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LinkedIn Tips Marketing B2B 140

Oktopost

SEPTEMBER 17, 2020

“The value of marketing technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem.” ” – Urs Blickenstorfer, CEO of iundf Marketing. Today, because of marketing technology, CMO’s can take a seat at the strategy table.

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Marketing B2B ROI Data 117

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests.

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Content FAQ Sentiment Hashtag 118

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. That’s why we’re thrilled to share Oktopost’s new Notes options, conveniently located directly on the Social Media Content Calendar.

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Collaboration Team Social Media Management B2B 62