Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

B2B 105

B2B Trends Social Media Marketing 105

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays. Why use B2B email marketing this holiday season? Plan ahead.

B2B 125

B2B Examples Discount Campaign 125

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Convince & Convert

JUNE 16, 2014

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). Jay: I think agencies have a tremendous role to play in the content marketing process, and here’s why.

B2B 158

B2B Content Marketing Metrics 158

Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? The days of throwing social content spaghetti at the virtual walls and hoping it sticks are over and done.

eBook 78

eBook Template Templates B2B 78

Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. How to produce content for the main social media channels of today.

Social Media 130

Social Media Content How To Marketing 130

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts. Buyers continue to educate themselves with the content you are producing.

B2B 60

B2B Education Content Marketing 60

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Tweet This! Share this on Facebook.

B2B 206

B2B Engagement Marketing Sentiment 206

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 158

Influencer Strategy Content Marketing 158

Twist Image

SEPTEMBER 1, 2016

I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!).

B2B 45

B2B eBook Marketing Forums 45

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

FEBRUARY 20, 2018

“Gating content” or placing forms in front of eBooks, webinars, and whitepapers has long been practiced by B2B marketers. You give access to a valuable piece of content in exchange for an individual’s contact information. The question is, how relevant is this practice in 2018? Before we […].

Content 87

Content B2B eBook Questions 87

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190

B2B MySpace Startup Social Networking 190

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

Strategy 78

Strategy Template Templates Marketing 78

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Many of these eBooks were tools I’ve used myself for education and improvement. Image credit Adobe.

Resources 99

Resources Content Case Study eBook 99

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. B2B buyer personas aren’t necessarily buttoned-up professionals. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Source: CMI ). Source: DemandMetric ).

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I would love to know. Email this to a friend?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I would love to know. Email this to a friend?

Types 255

Types Content Case Study Press Release 255

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Many marketers think buyer personas are complicated or that taking the time to create them will slow them down.

Template 78

Template Templates Video Avatar 78

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video.

Trends 60

Trends Content Nielsen Marketing 60

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. To date, there haven’t been many great examples of humor in B2B. I believe that will change as the importance of great content grows. These conversations are something every B2B company can do. Here are seven ways to add humor and get results.

Conversation 167

Conversation B2B Marketing GPS 167

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Content Editorial Calendar Template.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). This can help you keep your content style consistent. This can help put your content in front of the most relevant audiences.

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

JUNE 30, 2013

One of the three ways to create Youtility – marketing so useful, people would pay for it – is to answer every customer question. This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. The Formula For Content Marketing Success.

FAQ 155

FAQ Content B2B Insurance 155

Pam Moore

DECEMBER 2, 2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Webbiquity SMM

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Carla Johnson is one of the top experts on enterprise content marketing.

Social Media 100

Social Media Marketing B2B List 100

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Training 78

Training Marketing Consultant Template 78