Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

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Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. trying to get at information, oops scratch that b. then getting the information out.

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). Im Jay Baer.

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Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Looking forward to some great new content since I get tired of listening to that Jay guy all the time anyway!

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Community building Social CRM Consultant Posterous 116

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

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Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers. (For

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Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Other gr8 uses [link] [link] Jodi Gibson Discovered this excellent tool.

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Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. Buy your own product.

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Social Media Strategy Consultant B2B 150

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

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Social Media Policies Consultant Social CRM 155

Convince & Convert

MAY 25, 2010

Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact. RT @bgindra: @jaybaer shares "Digital & Dollars" preso #CAPRSA.

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Marketing Social CRM Conference Social Media 124

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. I'm impressed with the quality as well as the frequency of your solid content. Will tweet and FB now. I must say, that has to be the BEST business card idea I've ever seen.

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Social Media eBook Strategy Social CRM 117

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

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Social Media Consultant Video Strategy 135

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Company launches a media content destination for women. Companies didn’t seem to understand where she was, who she was, or what she wanted. link] [link] Katherine M.

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Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). link] Chris Baldwin Jay, Have you not been sleeping lately? Im Jay Baer.

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Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip.

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Social Media Strategy Consultant RSS 120

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 15, 2010

Who is responsible for adding content? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps 14 Things I Think I Think About Social Media Does Your Facebook Page Have a Pulse?

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Social Media Consultant Strategy Organization 141

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Social Media Strategy Curation Privacy 134

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

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Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Terrific content, per usual. Terrific content, per usual. Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. Thanks for sharing.

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Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. The larger screen size is great for an information-based app like this one). That experience made me explore different industries, which lead me to B2B PR.

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Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Remember, the most important customer of EVERY company is Google.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 28, 2010

80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. link] Amy D.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. And to do everything we can so this never happens again.&# Im Jay Baer.

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Social Media Strategy Consultant Social CRM 157

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Most of the rest are from spring 2010 or earlier.

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Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 20, 2010

It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. link] [link] Tami Hausman Twitter Statistics in America: very surprising.

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Social Media Statistics Strategy Research 160

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? but I hadn’t heard that they actually delete or purge information after a certain amount of time. Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively?

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Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

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Social Media Strategy Consultant Social CRM 139

Techipedia: Tamar Weinberg

MAY 28, 2010

The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. What Makes People Share Content? Which approach best suits you?

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Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Your posts are a million times better than organizations acting as social media resources that always charge a fee for information.

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Social Media Consultant Health Care Questions 129

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? Better question: How do we share the clients knowledge to inform and engage consumers? Better question: How can we integrate email and social media to increase customization and relevancy? Hope everyone is having a great day!

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Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

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Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. 75 Content Starters for Any Industry by Moz.

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Tips Statistics Hubspot Resources 100

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” services like Twitter, Pownce & Jaiku.

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RSS Research B2B Consultant 129

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level.

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Social Media Strategy Consultant Publishing 119