Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

APRIL 8, 2010

Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. But do you treat them the same in each channel? Tweet This!

B2B 235

B2B StumbleUpon Digg Reputation 235

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

OCTOBER 25, 2010

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Webbiquity B2B Marketing Blog). Blog URL (e.g.,

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media is a meritocracy (mostly). Leave a comment to share.

Social Media 192

Social Media Committee Press Release Posterous 192

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Webbiquity SMM

JANUARY 24, 2011

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 15, 2010

Unlike other channels, social media is informal, interactive and personal. Certainly b2b marketers, whose appeal is limited to specific niche markets, have always targeted their messages more carefully than have big consumer brands. So while some essential components of marketing still apply, social media requires a unique approach.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. If you ask me ‘do you do B2B marketing?’ People want to know that when you say something, they’ll be able to depend on that information right away, and for a long time.

Brands 236

Brands Handbook MySpace Construction 236

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. Company Web sites could use the newest blog publishing platforms, such as WordPress, TypePad, or BlogSmith, to publish content towards the Internet website.

Press Release 112

Press Release RSS Blogger Airlines 112

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Such changes could be design level changes or content level changes. I believe in the principle of sharing information.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Diva Marketing Blog

MAY 12, 2013

This could be the new Digg (something I’ve said for years). My one big truth about social media: it continues to be my most important source of news and information, and it continues to baffle most companies. How Do You Build B2B Relationships Using Social Media? One truth that still remains consistent even in 2013. Jack Yan.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Buzz Marketing for Technology

APRIL 1, 2010

The question is – How many times do you need to hear something about a specific company to believe that the information is likely to be true? To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. B2B Marketing Content: Lure or Lasso? Tweet This!

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Tweet This! Share this on Facebook. Share this on Reddit.

B2B 207

B2B Case Study Marketing StumbleUpon 207

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Metrics 130

Metrics Strategy How To Tourism 130

Webbiquity SMM

JULY 12, 2010

What: what type of information will you use to attract a social media following? In b2c, contests, games, apps and coupons are popular content. Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. Share this on Bebo.

Report 191

Report Social Media Strategy Policies 191

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

Terrific content, per usual. Terrific content, per usual. Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= So, giving you all the cred., I’ve forwarded your blog to him. Thanks for sharing.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

MAY 28, 2010

The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. What Makes People Share Content? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions).

Report 174

Report Social Media B2B GPS 174

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger. How can you improve your blog’s position in search engines?

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. However, there’s a lot more to Stumbling when you share.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

Rebekah Radice

APRIL 30, 2017

Getting a clear understanding of what your blog is about, who you’re writing for, and what type of content you create will make the “getting started part” a whole lot easier. Authority: create content around a singular focus or topic? Consider all of these words dependent on the focus of your blog and content.

Domain Name 144

Domain Name How To WordPress Meme 144

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How are B2B marketers using social media differently from their B2C counterparts? Who is actually consuming all of this content?

Statistics 190

Statistics Research Social Media B2B 190

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Use it to engage your audience (on a Fan Page) with questions, contests, photo and video sharing and sharing relevant content that makes people want to keep coming back to your page.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. What types of information are worth sharing, beyond blog posts? Active interacting with others, engaging in conversations, and linking to valuable content.&#. Related Post.

Tools 193

Tools Twitter Tips Hubspot 193

Kikolani

AUGUST 5, 2010

A content strategy for audience engagement – use this when planning your blog posts, and you will get more interaction. How to lower your bounce rate using information from Google Analytics – if you are unsure why your traffic, comments, and subscribers don’t add up to a good ratio, start here. The Resources Mashup.

Mashup 121

Mashup Resources Facebook Engineering 121

Webbiquity SMM

OCTOBER 5, 2010

Twitter users frequently exchange information about products and services.” Am irreverent yet informative post that could have been included instead in the most-entertaining-of-the-year category, but is too helpful not to put here, on how to get more retweets. Example: “1. 14 Cool Things People Do On Twitter by Penn Olson.

Tools 207

Tools Twitter Tips Statistics 207