Sherrilynne Starkie

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Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

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Top Five: Social media New Year predictions and resolutions

Sherrilynne Starkie

B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Documenting strategy, less focus on keywords, personalized content are the top three. Content format innovation, Google analytics certification feature too.

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Infographic: Sherrilynne vs Biz Stone

Sherrilynne Starkie

Infographic: B2B content marketing trends. I wondered who was more Twitterific? Me or Twitter founder Biz Stone. He beat me hands down. Still, we seem to have a bit common. Related posts: Infographic: selling in social media. Instagram or Vine? PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Twitter Biz Stone infographic'

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Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

. “On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. LinkedIn brings lookalike audiences to B2B marketing. Photo by Jolanda Flubacher.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more. Storytelling is essential to compelling content.

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New marketing & communications matchmaking service

Sherrilynne Starkie

Web Content Writer. The next role is for a web content writer. My client is looking for an experienced, talented writer to join a successful in-house content marketing team. The right candidates have five years professional writing experience and know the B2B software space. Bilingual candidates are preferred.

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Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Coke is world’s No.

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