Firebelly

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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Content Marketing Is More Than Just Writing

Firebelly

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel.

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2012 Social Media Predictions: 5 Must-Reads

Firebelly

Three trends and tools to watch in the coming year: 12 B2B Social Media Predictions for 2012. Cohen 2012 is going to be a big year for adoption of social media for B2B companies. The following predictions for 2012 reveal many of the ways B2B companies will leverage social media for their business success. By Jeffrey L.

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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Description: Offers a friendly B2B networking environment for SEO and social media marketing professionals who understand the rapidly evolving Social SEO and Inbound B2B Marketing space.

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Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

If you’re a B2B company, you want to generate leads, or maybe you’re a non-profit trying to get volunteers. Put another way, I can’t tell you exactly what my cost per click is going to be, or how much a search engine will like my new content pages, but I can make my landing page perform better tomorrow.

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Social Media Horror Story With A Happy Ending

Firebelly

But not so much for airlines, phone companies, B2B companies and retailers. . And this is what makes it so complex – you are representing the brand while also addressing individual concerns. Social media is easy for companies that produce soft drinks and TV shows. The Oracle Debacle.