Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? The Value of Video.

B2B 60

B2B Marketing Microsoft Hubspot 60

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Content 110

Content How To Marketing Template 110

Hootsuite

NOVEMBER 30, 2023

The built-in media library includes valuable content marketing resources like licensed photos, stock videos, and music to make your video content creation easier. WordPress Source: WordPress WordPress is an especially useful content marketing tool for small businesses. This is your tool. 1 Social Media Tool Create.

Tools 104

Tools Content HootSuite Marketing 104