article thumbnail

What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. The map defines the current journey into four stages.

Examples 102
article thumbnail

130 most important social media acronyms and slang you should know

Sprout Social

B2B – Business to business. CMGR – Community manager. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. CMS – Content management system. SoLoMo – Social, local and mobile. B2C – Business to consumer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 17 Best Social Media Management Tools

Webbiquity SMM

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

article thumbnail

10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

WordPress Source: WordPress WordPress is an especially useful content marketing tool for small businesses. It’s a content management system (CMS) that makes it easy to create, update, and manage content for your blog or website, even with no design skills. 1 Social Media Tool Create.

Tools 104
article thumbnail

The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

B2B: Business To Business. SoLoMo: Social, Local, Mobile. Social, local, mobile describes the convergence of mobile and locally targeted social media marketing that’s grown in popularity thanks to geo-location technology. CMS: Content Management System. WCW can be used in a caption or as a hashtag.