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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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B2B Social Media Strategy for a Post-COVID World

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B2B marketing has felt these shifts as much as any other field. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers.

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10 Best B2B Webinar Platforms for 2021

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Remember conferences and meetups?! I can only vaguely recall my last conference. So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. What are webinars? What are webinars?

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Top 10 B2B Influencers in 2020

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When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . How we picked our top 10 B2B influencers.

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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

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The Top 10 B2B Marketing Strategies for 2019

Oktopost

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Strategy 6: In-House Conferences. You can accomplish that by hosting conferences.

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