article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. ComScore’s case study shows how social proof affects conversions using their landing pages. They often have a highly engaged fan base.

comScore 299
article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Competitive and share-of-voice analysis and reporting. According to an analysis from Comscore and Experian , as well as evaluations from other sources , PRWeb ranks among the best services for both media reach and SEO. So, you may ask, what decision did the b2b technology marketing and PR agency I work with make?

Vocus 185
article thumbnail

This Week in Social Media – 7/24/2013

Social Media Marketing

Industry Digital moms are connected almost everywhere - but there''s a limit to how much they want to hear from marketers , according to eMarketer''s report "Mom Shoppers: Using Digital to Keep Their Heads Above Water" Compared to their UK counterparts, US consumers are much more likely to complain about brands on Twitter.,

article thumbnail

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? The thick of the 2012 holiday season is here. And nearly 51% of the U.S. We all make mistakes.

Mobile 197
article thumbnail

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G.

article thumbnail

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? Social Media Adoption Slows For Fortune 500 by The Realtime Report. ” B2B Marketing Research and Statistics.